Maktab Media

Overview

Maktab Media is a YouTube channel sharing Malayalam-language content focused on education, news, and politics, particularly through an Islamic lens. With a strong following of 1.18 million subscribers, they've built a significant community interested in their perspectives on world events, religious topics, and cultural discussions. Their global ranking places them in the top 2% of YouTube channels worldwide, demonstrating their established presence and reach within their niche.

Performance At A Glance

Maktab Media boasts a large audience, with over a million subscribers. While their follower count is impressive, their growth rate is currently flat. They hold a respectable global ranking, landing them in the top 2% of all YouTube channels. Within India, they rank in the top 4%. Their average engagement rate sits at 0.95%, meaning almost 1% of viewers interact with each video through likes and comments. Their CreatorDB score is 48 out of 100, indicating there's room for improvement in optimizing their content for maximum impact.

What They Create

Maktab Media primarily creates YouTube videos, with a smaller number of Shorts. Their content covers a range of topics, from news and political commentary to discussions about world religions and experiences of expats. A recent video, "മദ്രസയിലേക്ക് തള്ളി കയറിയ സങ്കികൾ അവിടെ കണ്ടത് അള്ളാഹുവിന്റെ അത്ഭുതം #sanki #islamicvideo #madara" (translates to "Sanghis pushed into the Madrasa and saw Allah's miracle"), highlights their focus on current events and religious perspectives, generating over 25,000 views. Another video, "ഇറാനിൽ ഇപ്പോൾ കണ്ടത് അള്ളാഹുവിന്റെ വൻ അത്ഭുതം 1500 വർഷം മുമ്പ് മുത്ത് നബി പറഞ്ഞത് ഇപ്പോൾ സംഭവിച്ചു" (translates to "Allah's great miracle seen in Iran now, what the Prophet said 1500 years ago has now happened"), with over 17,000 views, reflects their engagement with religious narratives and interpretations of contemporary events. Their content often sparks discussion and offers a unique viewpoint within the Malayalam-speaking online community.

Why They're Great & Where They Can Grow

Maktab Media excels at tapping into a specific niche audience with content relevant to their interests and beliefs. They've built a large and loyal following. Their focus on topical news and religious themes keeps their content timely and engaging.

One opportunity for growth could be experimenting more with YouTube Shorts to reach a wider audience and potentially increase engagement. Diversifying their content formats and proactively optimizing their video titles and descriptions for SEO could significantly boost their visibility.

Bottom Line

For brands looking to connect with a large, engaged Malayalam-speaking audience interested in news, politics, and religious perspectives, Maktab Media presents a valuable partnership opportunity. For Maktab Media, focusing on increasing their engagement rate and experimenting with different content formats could significantly boost their channel's performance.