NOT YOUR TYPE

Overview

NOT YOUR TYPE is a digital storyteller captivating millions with their relatable and humorous takes on Indian culture and experiences. Primarily a YouTube creator, they craft engaging vlogs and sketches that resonate deeply with audiences around the globe. With a massive following of over 9.8 million, NOT YOUR TYPE has quickly climbed the ranks to become a significant voice, currently holding a global ranking of #37,189, demonstrating their widespread appeal and growing influence.

Performance At A Glance

NOT YOUR TYPE boasts a substantial and rapidly expanding fanbase. They're growing at a steady pace, with a 1.44% increase in followers over the last 30 days, showcasing their consistent ability to attract new viewers. Their global and country rankings place them in the top tier of content creators. But it's not just about the numbers – their fans are super engaged with their content, demonstrated by an impressive average engagement rate of 23.79%. The CreatorDB score of 97/100 confirms NOT YOUR TYPE's exceptional performance and strong connection with their audience.

What They Create

NOT YOUR TYPE's content spans across YouTube and Instagram, with a strong focus on YouTube videos and a growing presence on Instagram Reels. They expertly blend vlogs, sketches, and cultural commentary, exploring topics like childhood memories, school experiences, and even horror movies, all with a uniquely Indian perspective. One of their recent hits, "Every Indian Horror Movie & shows | Ft. @Slayy Point," racked up over 24 million views, showcasing their ability to tap into popular trends and collaborate effectively. Their content stands out due to its authentic voice, relatable humor, and clever exploration of cultural nuances.

Why They're Great & Where They Can Grow

NOT YOUR TYPE excels at creating highly relatable and engaging content that resonates with a broad audience. Their strength lies in their authentic storytelling, clever use of humor, and ability to tap into shared cultural experiences. Exciting opportunities for growth could include expanding their collaborative efforts with other creators in the comedy and cultural space, and exploring longer-form content formats on YouTube to delve deeper into specific topics.

Bottom Line

For brands seeking authentic engagement and a connection with a massive, culturally aware audience, NOT YOUR TYPE is a prime partner. For NOT YOUR TYPE, experimenting with interactive content formats like Q&As or live streams could further strengthen their bond with their community.