Overview

Ruri Ohama is a motivational force online, guiding her impressive following of over 1.5 million people with insightful advice and vlogs that touch on everything from lifestyle tips to student struggles. Primarily active on YouTube, Ruri's content resonates deeply with viewers, helping her stand out in a crowded digital landscape. While her global ranking places her in the top 96% of creators (#592,142), her impact is far greater than just numbers. She's building a community centered around personal growth and self-improvement.

Performance At A Glance

Ruri's audience is booming! She's currently experiencing a healthy growth rate, with a 1.43% increase over the last 30 and 90 days. While the 7-day growth is a bit slower at 0.03%, the overall trend is upward. Her global ranking puts her in the top 96% of all creators, and while she has a ways to go to dominate the US charts (Top 99%), she's making impressive strides. Ruri's fans are super engaged with her content, averaging an engagement rate of 3.87%. Her CreatorDB score of 68/100 indicates she's doing a solid job overall, with room to optimize her strategy further.

What They Create

Ruri creates a mix of video content across YouTube and Instagram, offering everything from longer-form videos to quick, engaging Shorts. Her content spans education, how-to & style, entertainment, and digital creation. Recently, her Shorts have been performing exceptionally well, with titles like "Happiness is overrated" racking up over 13,000 views and an impressive 8.18% engagement rate. On the video side, "You're Living a Life You'll Regret (Here's How to Stop)" has resonated strongly, drawing over 32,000 views. Ruri's ability to distill complex ideas into relatable and actionable advice is what makes her content so appealing.

Why They're Great & Where They Can Grow

Ruri excels at creating relatable, motivational content. She's also great at leveraging Shorts for quick, impactful messages. Finally, her diverse content categories allow her to reach a wider audience. An exciting opportunity for Ruri would be to collaborate with other creators in the self-improvement or student lifestyle space. She could also explore creating more interactive content, like Q&A sessions or live streams.

Bottom Line

For brands seeking an authentic and engaging partner, Ruri Ohama offers access to a highly engaged audience interested in self-improvement and lifestyle advice. For Ruri, focusing on consistent content output and exploring collaborations could significantly boost her reach and impact.