Overview

Will Smith! The Fresh Prince himself, and a global icon, continues to connect with audiences worldwide, primarily through his engaging Instagram presence. With a massive following of nearly 80 million, Will's impact extends far beyond acting. While ranked #8,007 globally, he's a significant player in the US social media landscape, holding the #1,155 spot. His ability to blend humor, heartfelt moments, and glimpses into his adventurous life makes him a uniquely compelling creator.

Performance At A Glance

While Will's audience is HUGE, his growth has seen a slight dip recently, with a -0.07% decrease over the last 30 days. However, his 7-day growth is a positive 0.18%, showing signs of a potential upward trend. Despite being in the top 100% globally, country, and language rankings, there's always room to climb higher. His fans are pretty engaged, with an average engagement rate of 2.25%, which is solid for someone with such a large following. CreatorDB gives him a score of 67/100, indicating good overall performance, but also highlighting areas for improvement.

What They Create

Will's content is a mix of personal updates, promotional material for his projects, and fun, relatable snippets of his life. He utilizes YouTube videos and Shorts, but his Instagram posts are where he seems to focus much of his attention. Recently, his Shorts highlighting his new National Geographic show "Pole to Pole" have been generating buzz, like the "Allow me to break the ice ;-)" short trailer, which racked up over 106,000 views. His content stands out because it feels authentic and showcases his personality, whether he's exploring Antarctica or sharing nostalgic moments from "The Fresh Prince of Bel-Air."

Why They're Great & Where They Can Grow

Will's strengths lie in his relatability, his ability to leverage nostalgia, and his genuine enthusiasm for his projects. He's a master of personal branding and has built a loyal fanbase over decades. An exciting opportunity for Will would be to engage more directly with his audience through live Q&A sessions or behind-the-scenes content. Also, he could explore longer-form content on YouTube to dive deeper into his passions.

Bottom Line

For brands looking to partner with a globally recognized and influential figure, Will Smith presents a unique opportunity. For Will himself, focusing on consistent content creation and direct audience engagement could help him regain momentum and further solidify his position as a top social media creator.