PGA TOUR

Overview

The PGA TOUR is your go-to source for everything golf, bringing the thrill of the green straight to your screen! With a massive following of over 7.4 million on Instagram, their main platform, they keep fans hooked with highlights, behind-the-scenes glimpses, and all the drama from the world of professional golf. While they're a big name, ranking around #126,495 globally, they've got room to climb and dominate even more of the digital golf space. They're a verified source of golf entertainment that keeps fans coming back for more.

Performance At A Glance

The PGA TOUR is steadily growing its online presence! They're currently growing at about 0.14% per month, meaning their fanbase is always expanding. They rank in the top 100% for both global and US-based creators, and their language ranking is in the top 99%, showing they're reaching a broad audience. Their fans are super engaged with their content, boasting an average engagement rate of 1.69%. Their CreatorDB score of 78 out of 100 is a solid indicator of their overall content quality and platform management.

What They Create

The PGA TOUR delivers a mix of exciting content! They primarily focus on highlights from tournaments, showcasing the best shots, clutch putts, and nail-biting moments. You'll find a mix of longer videos on YouTube and shorter, snackable content on Instagram Reels. One of their recent successful shorts, "The top 5 most relatable shots 😅," perfectly captures those relatable, less-than-perfect moments that any golfer can appreciate, earning a solid 2.73% engagement rate. They also experiment with challenges, like their "Hit The Number Challenge with PGA TOUR rising stars," giving fans a closer look at up-and-coming talent. Their content stands out because it's authentic, exciting, and brings the energy of the golf course to your phone.

Why They're Great & Where They Can Grow

The PGA TOUR excels at delivering timely highlights, showcasing top talent, and creating relatable content. They have a strong understanding of what golf fans want to see. An exciting opportunity would be to dive deeper into player stories, offering more behind-the-scenes access and interviews. Another idea would be to create more interactive content, like polls, quizzes, or Q&A sessions with players, to boost engagement even further.

Bottom Line

For brands looking to partner with a major sports league, the PGA TOUR offers direct access to a highly engaged audience of golf enthusiasts. The PGA TOUR can level up their game by experimenting with more interactive content formats and focusing on deeper storytelling around the players.