IGN

Overview

IGN is a massive name in the gaming and entertainment world, serving up everything from in-depth game reviews and movie trailers to the latest tech news. With a whopping 30.5 million followers across platforms, particularly on their main hub, YouTube, they're a go-to source for millions seeking their next entertainment fix. While ranked #19,707 globally, their influence is undeniable, bringing a trusted voice to the ever-evolving landscape of digital entertainment. IGN's credibility and comprehensive coverage make them a major player in the media space.

Performance At A Glance

IGN boasts a huge audience, and they're still growing! They're adding followers at a steady pace, around 0.29% monthly, with a recent surge of 1.7% growth over the last 90 days. Their global ranking and country ranking (within the top 100% in both) highlight their broad reach. Their fans are pretty engaged, too, with an average engagement rate of 3.40%. While their CreatorDB score is 52/100, suggesting some room for improvement, their average views sit comfortably at 108,496, showing they're consistently reaching a large audience.

What They Create

IGN's content is a diverse mix of entertainment gold! They're masters of video content, dishing out reviews, trailers, and entertainment clips across YouTube, with a smaller presence on TikTok. One recent video, "Warhammer 40,000 Expert Explains the Dawn of War 4 Factions," showcases their ability to tap into niche interests with expert analysis. Another highlight, "Assassin’s Creed Shadows: Everything Major Added Since Launch," demonstrates their commitment to covering the biggest gaming releases. Their content stands out because of its professional production quality and the authority they bring to their reviews and commentary.

Why They're Great & Where They Can Grow

IGN shines in delivering comprehensive coverage, leveraging its established brand reputation, and offering diverse content formats. They're also great at tapping into specific fandoms with expert insights. An exciting opportunity for them could be to experiment more with interactive content formats, like polls or Q&As, to boost engagement. Collaborating with smaller, up-and-coming creators in the gaming space could also bring a fresh perspective and attract new viewers.

Bottom Line

For brands looking to partner with a trusted voice in gaming and entertainment, IGN is a solid bet. Their established audience and diverse content make them a valuable partner. For IGN, focusing on increasing engagement by experimenting with interactive formats and fresh collaborations could level up their game and boost their CreatorDB score.