Sarah Hawkinson

Overview

Sarah Hawkinson is your go-to girl for all things cozy and stylish! She's built a loyal following of nearly half a million (494,386 to be exact!) across YouTube and Instagram, captivating viewers with her fashion hauls, lifestyle vlogs, and charming home decor. While she's still climbing the ranks globally (currently at #1,181,560), and within the US (#158,358), Sarah's knack for creating relatable and aspirational content makes her a standout in the crowded world of lifestyle creators, particularly on YouTube where she shines brightest.

Performance At A Glance

Let's dive into the numbers! While Sarah's audience base is impressive, her growth has dipped slightly recently, showing a -0.20% decline over the last month. However, her engagement is where she truly excels. With an average engagement rate of 11.46%, her fans are super engaged with her content, leaving comments, likes, and sharing her videos. CreatorDB gives her a solid score of 80/100, indicating strong overall performance and potential for even greater success. This score reflects her consistent content creation and ability to connect with her audience.

What They Create

Sarah's content is like a warm hug on a chilly day! On YouTube, she primarily shares videos focused on fashion, lifestyle, and shopping. Think "thrifting my dream wardrobe 🖤 MY BEST HAUL YET," a video that racked up over 41,000 views with Sarah showing off her amazing finds. Or "HUGE Halloween Decor Hunt! 🎃 Spirit, Michaels, World Market + MORE", which showcases her knack for creating festive and visually appealing spaces. She also creates Instagram posts and Reels, but her long-form YouTube videos really allow her personality and expertise to shine through. Her relatable personality and eye for style are what make her content so engaging.

Why They're Great & Where They Can Grow

Sarah's authenticity is her superpower! She's also got a great eye for style and a knack for creating visually appealing content. Plus, her high engagement rate proves she's connecting with her audience. To level up, she could explore more collaborative opportunities with other creators in the fashion and lifestyle space. She could also consider creating shorter, more frequent content for platforms like TikTok to broaden her reach and introduce her brand to a wider audience.

Bottom Line

Sarah is a fantastic creator with a highly engaged audience, making her a great partner for brands in the fashion, home decor, and lifestyle categories. If Sarah wants to boost her growth, she might experiment with trending sounds, and engaging with comments to build even stronger community bonds.