Yana ✨

Overview

Yana ✨ is a verified content creator making waves across TikTok, YouTube, and Instagram, with TikTok being her main stage. Boasting over 4.1 million followers, Yana is making a global impact with her beauty and lifestyle content. Ranked in the top 99% of creators worldwide at #310,641, Yana's content resonates with a wide audience looking for beauty tips, product reviews, and a glimpse into her daily life.

Performance At A Glance

Yana's fanbase is massive, and while her growth has been steady, there's still room to boom! She's currently growing at about 0.26% per month, which is good, but with some tweaks, she could definitely see those numbers climb. Globally, she's crushing it, and within the US, she's holding her own in the top 100% of creators. Her fans are super engaged with her content, too, with an average engagement rate of 6.55%. Plus, her CreatorDB score is a solid 76/100, showing she's got a good handle on what she's doing!

What They Create

Yana's content is all about beauty, lifestyle, and everything in between. You'll find her creating tutorials, product reviews, and vlogs across YouTube (both traditional videos and Shorts!), Instagram posts & Reels, and of course, TikTok videos. Recently, her "Trying out veggie beauty blenders" Short really popped off with over 16,000 views and an awesome 8.13% engagement rate - clearly, her audience loves those quirky beauty experiments! She also does full face challenges, like her "FULL FACE OF BRATZ X GLAMLITE" short which also performed well. Yana stands out because she's relatable, fun, and isn't afraid to try new things, whether it's a $130 foundation or some veggie-based beauty tools!

Why They're Great & Where They Can Grow

Yana shines when it comes to her authentic personality, her consistent posting schedule (especially on TikTok), and her ability to connect with her audience through engaging tutorials and reviews. An exciting opportunity for Yana would be to explore more collaborations with other creators in the beauty space. Another avenue could be diving deeper into longer-form content on YouTube to build a more loyal subscriber base.

Bottom Line

For brands, Yana is a fantastic partner for reaching a highly engaged audience interested in beauty, lifestyle, and honest reviews. For Yana, focusing on collaborations and experimenting with different content lengths could unlock even more growth potential!