Candace Owens

Overview

Candace Owens is a powerhouse in the world of online commentary, known for her strong opinions and engaging discussions on culture, society, and politics. She's built a massive following, with over 12.3 million followers, primarily on Instagram where she shares her views and connects with her audience. While she creates content across multiple platforms, Instagram is definitely where she shines! Even with such a huge presence, she continues to climb the ranks, sitting in the top percentile globally.

Performance At A Glance

Candace's audience is massive and still on the rise! They're growing at a rate of almost 1% each month. That's impressive for someone already reaching so many people! Globally, she's ranked among the top creators, and her engaged fans are super involved with her content, boasting an average engagement rate of 3.75%. Her CreatorDB score is an amazing 98 out of 100, meaning she's doing almost everything right in terms of content quality, consistency, and audience engagement.

What They Create

Candace dives deep into a range of topics, from current events and political analysis to broader cultural discussions. She uses a mix of formats, including full-length YouTube videos, snappy YouTube Shorts, and engaging Instagram posts and Reels. Recently, her video "Myron Gaines x Candace Owens" sparked a lot of conversation, racking up over 900,000 views. Her YouTube Shorts, like "Whitewashing Jeffrey Epstein's Crimes?" also do incredibly well, often getting hundreds of thousands of views. Candace's content stands out because she fearlessly tackles controversial topics and presents her unique perspective, sparking debate and discussion.

Why They're Great & Where They Can Grow

Candace excels at sparking conversation, building a dedicated community, and consistently sharing her views across multiple platforms. She's also great at choosing hot topics that resonate with her audience. An exciting opportunity for Candace could be expanding her reach to other platforms like TikTok, where short-form video thrives, or exploring more collaborative content with creators outside of her usual circle to tap into new audiences.

Bottom Line

For brands looking to connect with a highly engaged and opinionated audience, Candace Owens is a powerful partner. For Candace, doubling down on short-form content and exploring collaborations could take her influence to the next level.