XE HAY

Overview

XE HAY is your go-to Vietnamese expert for all things autos! From in-depth reviews of luxury cars to the latest consumer models and automotive tech, XE HAY breaks down the world of vehicles with a local spin. They primarily share content on YouTube, where they’ve amassed a loyal following of over 2.3 million subscribers. While their global ranking sits around #499,099, they are a well known content creator in Vietnam, ranking around #14,000 in the country.

Performance At A Glance

While XE HAY's follower count is impressive, their growth has been stagnant recently. They're holding steady at over 2.3 million followers, but haven't seen significant growth in the last few months. Globally, they're in the top 90% of creators, but within Vietnam, they're much more established, ranking in the top 84%. Their fans are pretty engaged, with an average engagement rate of 1.74% across their content. CreatorDB gives them a solid score of 78/100, indicating good overall performance.

What They Create

XE HAY dives deep into the automotive world, producing a mix of long-form YouTube reviews, quick YouTube Shorts, and shorter TikTok videos. They primarily focus on reviews of both luxury and consumer cars, as well as keeping up with the latest automotive technology. One recent video, "Đánh giá Toyota Innova Cross G: "Món hời" thực dụng hay bản thiếu gây tiếc nuối ở mức 730 triệu?" (Review Toyota Innova Cross G: "Practical bargain" or a regrettable lack at 730 million?), garnered almost 60,000 views, showing their audience is hungry for detailed, Vietnamese-language car reviews. They also experiment with short-form content like their YouTube short about Honda, which got almost 24,000 views.

Why They're Great & Where They Can Grow

XE HAY excels at providing in-depth, Vietnamese-language reviews of a wide range of vehicles, making them a valuable resource for local car enthusiasts. Their ability to cover both luxury and consumer cars ensures they appeal to a broad audience. To boost growth, XE HAY could explore collaborations with other Vietnamese creators, or even experiment with English subtitles to reach a wider international audience interested in the Vietnamese automotive market.

Bottom Line

For brands looking to reach Vietnamese car buyers, XE HAY is a solid partner. To level up their game, XE HAY could focus on optimizing their content for search (SEO) to attract new viewers and maybe experiment with interactive content like polls or Q&As to boost engagement.