TASTY and USEFUL

Overview

TASTY and USEFUL is a Ukrainian-speaking content creator cooking up a storm across YouTube, Instagram, and TikTok! With a focus on accessible recipes and healthy eating, they’ve carved out a niche for themselves, amassing a loyal following of nearly 2.5 million subscribers. Their YouTube channel is the heart of their presence, where they share everything from quick weeknight meals to indulgent, but healthier, desserts. While ranking within the top 83% of creators globally, their unique approach to food content makes them a standout in the online culinary world.

Performance At A Glance

Although currently experiencing a slight plateau in follower growth, TASTY and USEFUL's channel has shown growth in the last 90-days. Their global ranking is in the top 83%, while their country ranking is a strong top 89%. What's really impressive is their engagement rate! At 3.61%, their fans are super engaged with their content, liking, commenting, and sharing their videos. Their CreatorDB score is a solid 68/100, indicating a strong overall performance and a good foundation for future growth. This score considers various factors like audience size, engagement, and consistency.

What They Create

TASTY and USEFUL specializes in creating recipe videos, reels, and posts that showcase simple, delicious, and often healthy dishes. They cover a variety of topics, from everyday vlogs to family travel, but their real magic lies in transforming ordinary ingredients into extraordinary meals. Take, for example, their video, "Я приготовила это ИЗ СВЕКЛЫ за 5 минут! А съела ЗА МИНУТУ!" (I cooked this FROM BEETS in 5 minutes! And ate it IN A MINUTE!), which racked up nearly half a million views! It's clear that their audience loves quick, easy, and innovative recipes. This video is a great example of their "tasty and useful" content.

Why They're Great & Where They Can Grow

TASTY and USEFUL shines at creating easily replicable recipes, connecting with their audience through relatable vlogs, and using catchy titles to draw viewers in. To unlock even more potential, they could explore collaborating with other food creators in their niche or creating shorter, more engaging content specifically tailored for TikTok and Instagram Reels. Diving deeper into specific dietary needs (like gluten-free or vegan options) could also expand their audience.

Bottom Line

TASTY and USEFUL is a fantastic partner for brands looking to reach a health-conscious, engaged audience. For the creator themselves, focusing on consistent content, and optimizing titles/descriptions for SEO could significantly boost visibility and growth.