Overview

Meet RB Kitchen, a verified content creator from Bangladesh, cooking up a storm on YouTube and Instagram! With a whopping 2.4 million followers, RB Kitchen is sharing delicious Bengali recipes and cooking tips with the world. While their global ranking sits around #2,596,318, putting them in the top 83% of creators, it's their ability to connect with their audience through easy-to-follow tutorials and engaging food content that truly makes them special. They're more than just a cooking channel; they're a gateway to Bengali cuisine and culture.

Performance At A Glance

RB Kitchen has a massive following of 2.4 million, a testament to their engaging content! While recent growth has been relatively flat, showing 0% growth over the last month, they did see a 2.12% increase over the past 90 days, indicating steady, long-term growth. They're ranked in the top 83% both globally and within Bangladesh, and in the top 82% for Bengali-language channels. Their fans are super engaged with an average engagement rate of 0.96% across their content, and their CreatorDB score of 87/100 shows they're doing a fantastic job overall! This score indicates a strong presence and consistent performance across their platforms.

What They Create

RB Kitchen primarily creates cooking content focused on Bengali cuisine. They share helpful "How-to & Style" videos on YouTube, including longer format videos and shorter YouTube Shorts. They also share content on Instagram through posts and Reels. A recent popular video showcased a "Masoor Dal" snack recipe, racking up over 21,000 views with a solid 2.69% engagement rate. Another video featured a mouthwatering "Chicken Bhuna Khichuri," proving their knack for making traditional dishes accessible and appealing. What makes RB Kitchen stand out is their clear and simple instructions, making it easy for anyone to recreate these delicious recipes at home.

Why They're Great & Where They Can Grow

RB Kitchen excels at creating accessible cooking content, offering clear instructions, and focusing on popular Bengali dishes. They have a strong connection with their audience, fostering engagement through their relatable personality. An exciting opportunity would be to collaborate with other Bengali creators, or even explore adding English subtitles to reach a wider audience. Experimenting with live cooking sessions could also boost engagement and build a stronger community feel.

Bottom Line

For brands looking to connect with a large, engaged Bengali-speaking audience interested in food and cooking, RB Kitchen is a fantastic partner. For RB Kitchen, focusing on collaborations and exploring multilingual content could be the key to unlocking even greater growth and expanding their reach.