Masha Zoom

Overview

Meet Masha Zoom, a Russian-speaking digital creator making waves across YouTube, Instagram, and TikTok! While her main stage is YouTube, where she shares her passion for all things entertainment, How-to & Style, and shopping, Masha has built a substantial following of over 5.3 million fans. Currently ranked among the top 98% of creators globally (at #409,648), and within the top 99% in Russia, Masha's content resonates with a dedicated audience eager to see what's new in her world.

Performance At A Glance

While Masha boasts a massive following, her growth rate has been slightly negative over the last 30 and 90 days (around -0.01% and -0.04% respectively). She's still holding her own in the rankings, placing in the top 96% of Russian-language creators. The good news is her fans are super engaged with her content, with an average engagement rate of 4.30% and average views of 172,038. Her CreatorDB score is a solid 90/100, indicating strong overall performance and potential.

What They Create

Masha's content is a fun mix of YouTube videos and Shorts, sprinkled with Instagram posts and TikToks. She's particularly known for her "How-to & Style" content focusing on shopping, often unboxing beauty products and sharing her latest finds. Her recent Shorts have been performing well, like her video "ОТКРЫВАЕМ КОРОБКУ КИНДЕР ОЧЕНЬ СТРАННЫЕ ДЕЛА / розыгрыш в тг - itsmashazoom" (Opening a Kinder Surprise Box VERY STRANGE THINGS / giveaway in tg - itsmashazoom) which garnered over 42,000 views. Masha's content stands out because of its relatable and enthusiastic presentation, making viewers feel like they're shopping alongside a friend.

Why They're Great & Where They Can Grow

Masha excels at creating engaging Shorts that tap into current trends and audience interests. Her unboxing videos are consistently popular, showcasing her knowledge and excitement for products. She's also great at driving traffic to her Telegram channel through giveaways. A potential avenue for growth could be exploring longer-form content on YouTube that delves deeper into specific beauty or style topics. Collaborating with other Russian-speaking creators could also introduce her to new audiences.

Bottom Line

Masha Zoom is a well-established creator with a loyal following. Brands looking to connect with a Russian-speaking audience interested in beauty and lifestyle should consider partnering with her. For Masha, focusing on consistent content creation and exploring new content formats could help reignite growth and further solidify her presence in the digital space.