Donut

Overview

Donut is your go-to source for all things automotive, blending humor, education, and a deep love for cars into engaging content. With nearly 12 million followers across YouTube, Instagram, and TikTok, they've carved a significant space in the online automotive community. While YouTube is their main hub, Donut's presence is felt across multiple platforms. Ranking in the top 99% of creators globally, in the US, and for English-speaking content, Donut consistently delivers quality content that resonates with car enthusiasts worldwide.

Performance At A Glance

While Donut boasts a massive audience of almost 12 million followers, their growth has been relatively flat recently, showing a slight dip in the last week. However, their 90-day growth is still positive. Despite the slow growth, their fans are super engaged with their content, resulting in an average engagement rate of 3.87%. Globally and within the US, they rank in the top 99% of all content creators, proving their consistent quality and appeal. Their CreatorDB score of 92/100 confirms their strong performance and impact in the digital space, highlighting their expertise and dedication to creating awesome content.

What They Create

Donut creates a diverse range of automotive content, from in-depth vehicle repairs and custom builds to automotive technology deep dives and motorsport coverage. They utilize various formats, including full-length YouTube videos, Shorts, Instagram posts, and TikToks. A recent video, "Toyota Actually Built This (and they let me drive it)," garnered over 163,000 views, showcasing their ability to create engaging content around exciting and unique vehicles. Another popular video, "New Miata vs Used Aston Martin," with over 197,000 views, exemplifies their knack for sparking discussions and comparisons that resonate with car enthusiasts. Their content stands out because it's informative, entertaining, and often features a relatable and humorous approach to the world of cars.

Why They're Great & Where They Can Grow

Donut excels at creating high-quality, engaging automotive content that caters to a broad audience. They have a knack for simplifying complex topics, making them accessible to both seasoned enthusiasts and newcomers. Their ability to blend education with entertainment is a major strength.

Looking ahead, Donut could explore more interactive content, such as live Q&A sessions with their audience or behind-the-scenes glimpses into their production process. Expanding their presence on platforms like Twitch with live builds or races could also attract a new audience.

Bottom Line

For brands looking to tap into the automotive market, Donut offers a highly engaged audience and a proven track record of creating compelling content. For Donut, focusing on diversifying their content formats and engaging more directly with their audience could help reignite growth and further solidify their position as a leading voice in the automotive community.