Maya Massafera

Overview

Maya Massafera is a Brazilian content creator making waves across YouTube, Instagram, and TikTok, with YouTube as her primary stage. With a loyal following of over 18 million, Maya connects with audiences through her engaging personality and relatable content, landing her in the top percentage of creators globally, holding a rank of #30,396 worldwide. Her vibrant style and focus on people and blogs, with a touch of artistry, make her a unique voice in the Brazilian digital landscape.

Performance At A Glance

Even with a slight dip in growth over the last month (-0.08%), Maya's audience remains massive and highly engaged. While her 7-day growth saw a tiny decrease of -0.02%, her 90-day growth still shows a positive trend at 1.74%. Ranking in the top percentage both globally and within Brazil (Rank #1,613), she's clearly resonating with a large audience. Her fans are super engaged with her content, boasting an average engagement rate of 2.18%. Her CreatorDB score of 44/100 indicates there's room for improvement, but it's still a solid base to build upon.

What They Create

Maya's content is a mix of fun and relatable videos, with a focus on "People & Blogs" and a touch of artistic flair. She's active on YouTube with videos and a single Short, plus engaging posts and Reels on Instagram, and a few TikTok videos. Looking at her recent videos, "DESAFIO DE CASAL COM CHRYS DIAS E DEBORA PAIXAO !!!" showcases her ability to create fun challenges, while videos featuring "NAY MENININHA E TIA BUBU" leverage collaborations to draw views. Her content shines with personality and a knack for tapping into current trends and collaborating with other popular figures.

Why They're Great & Where They Can Grow

Maya's strengths lie in her massive reach, high engagement rates, and ability to collaborate effectively. Her content feels personal and relatable, which keeps her audience coming back for more. An exciting opportunity for Maya would be to experiment more with YouTube Shorts to capture a wider audience. Exploring trending sounds on TikTok and creating more content tailored to that platform could also lead to significant growth.

Bottom Line

For brands looking to partner with a Brazilian creator, Maya Massafera offers a huge audience and high engagement. To level up her game, Maya could benefit from diversifying her content formats, especially on platforms like TikTok, and focusing on SEO optimization to boost discoverability.