So Tasty

Overview

Meet So Tasty, your go-to creator for drool-worthy dessert inspiration! This verified creator is all about baking how-to's, mesmerizing cake decorating tutorials, and compilations of the most satisfying treats. With a massive following of over 5 million fans across YouTube, Instagram, and TikTok, So Tasty brings the magic of baking to a global audience. While they've built a significant presence, they currently rank in the top 93% globally among content creators, which shows there's still ample room to rise even higher!

Performance At A Glance

So, how's So Tasty doing? While they boast a huge audience, their growth is currently flat. Their engagement rate is a solid 4.57%, meaning their fans are pretty active and responsive to their content. This indicates a loyal fanbase! Globally, they're in the top 93% of creators, and in the US, they're in the top 92%. Their CreatorDB score is a strong 80/100, which suggests they're doing a lot right in terms of content quality and audience appeal. This positions them well for future growth and partnerships.

What They Create

So Tasty is a master of visual deliciousness! They primarily focus on video content, especially on YouTube, with hundreds of videos showcasing everything from rainbow-themed desserts to elegant chocolate cake tutorials. Recent hits include "☄️ Tutorial Dekorasi Kue Cokelat Mewah 🧁 Kompilasi Kue Buatan Rumah Yang Mudah Cara Membuat," a decadent chocolate cake decorating compilation that racked up impressive views and engagement, and "Tantangan Makanan Penutup Pelangi 🌈 10+ Tips Memanggang & Menghias Pop It Chocolate," which taps into the rainbow trend and pop-it craze. Their content stands out due to its focus on visual appeal, satisfying compilation formats, and easy-to-follow tutorials, all presented in Indonesian.

Why They're Great & Where They Can Grow

So Tasty excels at creating visually appealing, satisfying food content. Their use of compilations keeps viewers engaged, and their focus on trending topics like rainbow desserts and easy DIYs is a smart strategy. To boost growth, So Tasty could experiment with English subtitles or voiceovers to reach a wider audience. Collaborating with other food creators, especially those focused on English-speaking audiences, could also significantly expand their reach.

Bottom Line

So Tasty is a fantastic creator with a strong foundation and engaged audience. For brands looking to partner with a food-focused influencer, they offer access to a large Indonesian-speaking audience. For So Tasty, exploring collaborations and expanding language accessibility could unlock the next level of growth.