Chloe Morello

Overview

Chloe Morello, also known as caramorello, is a seasoned beauty and lifestyle content creator captivating audiences across YouTube, Instagram, and TikTok. With a dedicated following of over 3.8 million, Chloe shares her expertise through tutorials, reviews, and glimpses into her personal life. Despite her already impressive reach, landing her in the top 95% of global creators, Chloe's authentic voice and relatable content continue to resonate with viewers seeking genuine beauty advice and lifestyle inspiration.

Performance At A Glance

While Chloe boasts a substantial audience, her growth has seen a slight dip recently, showing a -0.10% decrease in the last 30 days. Her global ranking places her in the top 95% of creators, but there's still room to climb! On the bright side, her fans are super engaged with her content, with an average engagement rate of 2.38%. Her CreatorDB score of 79/100 indicates a strong overall presence, suggesting she's doing a lot right but also has opportunities for improvement.

What They Create

Chloe's content primarily revolves around beauty, makeup, and lifestyle topics. She's known for her how-to videos, product reviews, and DIY projects, offering viewers practical advice and inspiration. She produces content across YouTube (both long-form videos and Shorts), Instagram (posts and Reels), and TikTok.

One recent standout video is "HUGE Closet Declutter & Clothing Clean Out (Postpartum Wardrobe Refresh) Ep 1," which garnered over 35,000 views and 1,433 likes. This video taps into current trends and resonates with her audience interested in relatable life updates and style tips. Another engaging video is "Yapping About the New & Upgraded Dyson Airwrap Coanda 2X" which received over 43,000 views, showing that her audience is interested in her reviews.

Why They're Great & Where They Can Grow

Chloe's strengths lie in her authentic personality, expertise in beauty and makeup, and relatable lifestyle content. She excels at creating engaging tutorials and reviews that feel genuine and informative.

To further boost her growth, Chloe could explore collaborations with other creators in the beauty and lifestyle space. She could also focus on optimizing her content for trending topics and hashtags to improve discoverability across all platforms.

Bottom Line

For brands looking to partner with a seasoned beauty and lifestyle influencer, Chloe Morello offers a valuable opportunity to reach a highly engaged audience. For Chloe, focusing on collaborative content and trending topics could be the key to unlocking new growth and solidifying her position as a leading voice in the beauty community.