Lost Edge

Overview

Lost Edge is a YouTube animator crafting captivating Minecraft adventures, primarily through Shorts and longer-form videos. With a dedicated following of over 7.6 million subscribers, Lost Edge brings the blocky world of Minecraft to life with humor and engaging storytelling, focusing on characters like "JJ" and "Mikey" in relatable and often hilarious scenarios. Ranking within the top 100% of all YouTube channels globally (around #36,608), and #10 in Andorra, Lost Edge has carved a significant niche in the gaming animation space.

Performance At A Glance

While Lost Edge boasts a massive following, their growth has seen a slight dip recently. They're currently experiencing a negative growth rate of -0.29% over the past 30 days. However, their existing audience is still quite engaged, with an average engagement rate of 3.30%. This means that on average, over 3% of viewers are interacting with their content through likes, comments, and shares. CreatorDB gives them a score of 74/100, suggesting they're doing well but still have room to optimize their content and strategy.

What They Create

Lost Edge mainly focuses on animated Minecraft content, featuring recurring characters in various humorous situations. They primarily create YouTube Shorts, but also upload longer videos and have a small presence on Instagram. A recent video, "HELP JJ Mikey and JJ sister play hide n seek against Ender dragon - Maizen Minecraft Animation", racked up over 174,000 views, showcasing the popularity of their longer-form content. Their Shorts, like "HELP JJ Mikey throw bedrock - Maizen Minecraft Animation #maizen #minecraft", offer quick, engaging bursts of Minecraft humor. Lost Edge's ability to create relatable and funny scenarios within the Minecraft universe is a key factor in their success.

Why They're Great & Where They Can Grow

Lost Edge excels at creating short, engaging animations that resonate with a broad Minecraft audience. Their use of recurring characters builds familiarity and encourages viewers to return. Also, their animation style is unique and recognizable. To boost growth, they could experiment with longer-form storytelling or interactive elements in their videos. Collaborating with other Minecraft creators could also expose them to a new audience.

Bottom Line

Lost Edge is a strong partner for brands looking to reach a large and engaged Minecraft audience, especially those targeting younger viewers. For Lost Edge, focusing on consistent content, experimenting with new formats, and strategic collaborations could help reverse the negative growth trend and unlock even greater potential.