Safiya Nygaard

Overview

Safiya Nygaard is a digital creative known for her quirky and engaging content, blending humor with unique experiments and personal vlogs. While she's present on multiple platforms, TikTok is where she truly shines, connecting with over 5 million followers. Reaching the top 99% of creators globally, landing her around the #242,047 spot, Safiya’s content resonates with a wide audience. Her signature style brings a fresh perspective to everyday life, making her a standout voice in the online world.

Performance At A Glance

Safiya's audience is substantial, but her growth has been a bit stagnant recently. With a negative growth rate of -0.06% over the last 30 days, it's something to keep an eye on. However, her engagement is fantastic! Her fans are super engaged with her content, averaging an impressive 7.82% engagement rate. This means people aren't just passively watching; they're liking, commenting, and sharing. Her CreatorDB score is a solid 96/100, indicating she's doing many things right in terms of content quality, audience interaction, and overall platform performance. Globally and within the US, she remains in the top 99% of all creators.

What They Create

Safiya creates a mix of vlogs, short-form videos, and posts across YouTube, Instagram, and TikTok. She's known for her "Melting Lipstick Together" series and similar combination or experiment-based videos. On TikTok, she's been experimenting with shorts format content, often showcasing her unique style and sense of humor. A recent short, "me and my body sprays against the world ✨🌎 #bathandbodyworks", racked up over 643k views and 27k likes, highlighting her ability to tap into relatable trends with her own twist. What makes her content stand out is her relatable personality, creative concepts, and overall production quality.

Why They're Great & Where They Can Grow

Safiya excels at creating engaging and relatable content, maintaining a strong connection with her audience, and experimenting with different formats to keep things fresh. An exciting opportunity would be to dive deeper into collaborations with other creators within her niche. Another area she could explore is leveraging her engagement rate to secure more brand partnerships that align with her style and values.

Bottom Line

For brands looking to collaborate, Safiya offers a highly engaged audience and a unique creative vision. For Safiya, focusing on consistent content creation, experimenting with new trends, and exploring more collaborations could boost growth and expand her reach even further.