Bonnie Hoellein

Overview

Bonnie Hoellein is a YouTube creator sharing her life, home renovations, and family adventures with a dedicated audience of over 1.69 million followers. While she also has a presence on Instagram, YouTube is clearly her main stage. Think relatable family vlogs meets inspiring DIY projects, all wrapped up in a warm, engaging personality. Bonnie's content resonates with those seeking a glimpse into everyday family life with a touch of home improvement inspiration. Currently, she ranks within the top 2% of creators globally, demonstrating a significant reach and influence.

Performance At A Glance

While Bonnie has a massive following, her growth is currently experiencing a slight dip, showing a decrease of -0.01% in the last week and month. Globally, she ranks within the top 2% of all creators, placing her at #303,843. Her country and language rankings mirror this, showing a strong presence within the US and English-speaking markets. Her fans are super engaged with her content, boasting an impressive average engagement rate of 2.72%. This is further validated by her strong CreatorDB score of 81/100, indicating a well-rounded and effective content strategy.

What They Create

Bonnie's content is a mix of lifestyle vlogs, home renovation tutorials, and family travel diaries. She primarily uses YouTube videos and shorts, with a smaller presence on Instagram through posts and reels. Her content spans categories like "Howto & Style," "Travel & Events," and "People & Blogs," reflecting the diverse aspects of her life she shares. A recent video, "How we are spending the New Year - Utah in January," offers a cozy glimpse into her family's winter traditions, showcasing her ability to connect with viewers on a personal level. Another standout is "Packing Up Christmas! Resetting Our Home After the Holidays," perfectly tapping into the post-holiday season as she tackles a home refresh. Her content stands out because it feels genuine and approachable, making viewers feel like they're part of her family.

Why They're Great & Where They Can Grow

Bonnie excels at building a strong sense of community, creating relatable content, and providing value through her DIY and home renovation projects. She has a knack for capturing everyday moments and turning them into engaging stories. Exciting opportunities could involve more collaborations with other creators in the home and family space, or expanding her presence on platforms like TikTok to reach a wider audience with her shorter-form content.

Bottom Line

Bonnie is a fantastic creator with a loyal following, making her a great partner for brands in the home, family, and lifestyle niches. To level up her game, Bonnie could experiment with more interactive content like Q&As or live streams to further strengthen her community engagement and combat the slight decline in growth.