WhaTheGame

Overview

WhaTheGame is a verified Spanish-language gaming and entertainment creator based in the United Arab Emirates, making waves on YouTube and Instagram. Boasting a substantial following of nearly 4 million, WhaTheGame brings a unique blend of casual and variety gaming content, along with engaging "Reel creator" style videos, to a dedicated audience. While ranked among the top 100,000 creators globally (at #92,852), WhaTheGame's content clearly resonates with a specific niche.

Performance At A Glance

Let's dive into the numbers! WhaTheGame has a HUGE following of almost 4 million, but growth has been slightly negative recently. They're growing at a rate of -0.15% over the past month, and -0.25% over the last 90 days. However, their fans are super engaged with their content, averaging a solid 9.13% engagement rate. Their CreatorDB score of 86/100 is really good, indicating strong overall performance, taking into account engagement, growth, and consistency. Globally, they rank around #92,852, and within the UAE, they are in the top 99% at #1,056.

What They Create

WhaTheGame's content is a mix of longer YouTube videos, shorter YouTube Shorts, and a presence on Instagram with both posts and Reels. Their main focus is gaming, particularly on Twitch and casual/variety gaming. Looking at recent videos, "La Madre de WhaTheGame intenta adivinar de qué tratan los Juegos sin haberlos Jugado" (WhaTheGame's Mother Tries to Guess What Games Are About Without Having Played Them) is a real standout, racking up over 43,000 views and a fantastic 13% engagement rate! This shows the audience loves family-friendly, relatable content. They also have a series where they play Doki Doki Literature Club. What makes their content stand out is the personal touch and relatable humor they bring to gaming.

Why They're Great & Where They Can Grow

WhaTheGame excels at creating engaging content with a personal touch. They're also great at tapping into popular gaming trends while adding their own unique spin. A third strength is their ability to create content that works for both long-form video and shorter formats like Reels. Exciting opportunities for them could include collaborating with other Spanish-speaking gaming creators to reach new audiences. They could also experiment with different types of gaming content, like tutorials or walkthroughs, to diversify their offerings.

Bottom Line

WhaTheGame is a solid choice for brands looking to connect with a Spanish-speaking gaming audience. For WhaTheGame themselves, focusing on collaborations and experimenting with new content formats could be key to reigniting growth and taking their channel to the next level.