popi kitchen with village food

Overview

"Popi Kitchen with Village Food" is bringing authentic Bengali village cooking to the world! With a YouTube channel boasting over 7 million followers, this creator shares traditional recipes and cooking techniques, offering a glimpse into rural Indian life. They've built a loyal fanbase with their warm personality and delicious-looking dishes. While their global ranking sits at #113,742, their dedication to Bengali cuisine puts them at #70 for language-specific content. They are a key influencer in their niche.

Performance At A Glance

Popi Kitchen has a massive following of over 7 million, but their growth has recently slowed down. While they saw a healthy 1.67% growth over the last 90 days, the past week has seen a slight dip. They rank in the top 99% of creators in India, showing their strong regional presence. Their fans are super engaged with their content, demonstrated by a solid average engagement rate of 4.53%. CreatorDB gives them a score of 67/100, suggesting there's room to optimize their strategy further and reach even greater heights.

What They Create

Popi Kitchen is all about showcasing traditional Bengali recipes prepared in a rustic village setting. They primarily create long-form YouTube videos, with a few Shorts sprinkled in. Recently, they shared a video titled "বাগান থেকে সরষে ফুল তুলে বড়া বানালাম সাথে নদীর তুল মাছের তেলেঝাল ছোট মাছের টক রান্না" (Making Mustard Flower Fritters from the Garden with River Fish Curry). Another popular video featured "পুর ভরা ঝামেলা ছাড়াই দারুন টেস্টি আলুর পরোটা আর ফুলকপির রেজালা রেসিপি সাথে জমিয়ে খাওয়া দাওয়া" (Delicious and Easy Stuffed Potato Paratha and Cauliflower Rezala). What makes their content so appealing is the combination of authentic recipes, the charm of village life, and Popi's inviting personality, making viewers feel like they're part of the cooking experience.

Why They're Great & Where They Can Grow

Popi Kitchen excels at:

• Authenticity: They offer a genuine taste of Bengali village cuisine.
• Community: They foster a strong connection with their viewers.
• Visual Appeal: Their videos showcase the beauty of their surroundings and the deliciousness of their food.

A great opportunity for growth would be to explore more YouTube Shorts to reach a wider audience with quick, engaging recipe snippets. Collaborating with other food creators, especially those focused on Indian cuisine, could also introduce them to new viewers.

Bottom Line

For brands looking to connect with a large, engaged audience interested in authentic Bengali food and culture, Popi Kitchen is a fantastic partner. For Popi Kitchen, focusing on diversifying content formats and exploring collaborations could be the key to unlocking even greater growth and solidifying their position as a leading voice in the Bengali culinary space.