Robin Schulz

Overview

Robin Schulz, the German DJ and producer, is a major player in the world of dance and electronic music. Best known for his remixes of popular tracks and original hits that get everyone moving, Robin has carved out a significant online presence. While his main stage is YouTube, where he shares official music videos, live sets, and behind-the-scenes content, he also connects with fans on Instagram and TikTok. With over 6 million followers across platforms, Robin ranks within the top 96% of creators globally, solidifying his position as a respected figure in the electronic music scene.

Performance At A Glance

Robin's audience is massive, but growth has seen some recent dips with a 1.21% decrease over the last month. On a positive note, he experienced growth of 5.26% over the last 90 days, indicating resilience and potential for future expansion. Globally, he's sitting comfortably in the top 96% of creators, and is one of the top music influencers in Germany. His fans are pretty engaged, with an average engagement rate of 2.90% across his content, suggesting they're actively liking, commenting, and sharing his posts. His CreatorDB score of 63/100 reflects a solid foundation, but also highlights areas where he could optimize his strategy for even better performance.

What They Create

Robin's content revolves around his music – think official music videos, lyric videos, snippets of live performances, and short, energetic clips promoting new releases. He's active on YouTube with both traditional videos and Shorts, and uses Instagram and TikTok to give fans a glimpse into his DJ life and upcoming projects. A recent highlight is the official lyric video for "Embers," which garnered over 260,000 views, showcasing the enduring appeal of his music. He also leverages Shorts to promote new music, like the "My first track of 2026 is out now" clip, cleverly generating buzz with a playful approach.

Why They're Great & Where They Can Grow

Robin excels at creating high-quality music videos and leveraging his established brand. His consistent output of new music keeps his audience engaged. His use of relevant hashtags like #dancemusic and #electronicmusic help him reach a wider audience.

To level up, Robin could experiment with more interactive content like Q&As or behind-the-scenes studio tours to build a stronger connection with his fanbase. Exploring collaborations with up-and-coming artists could also inject fresh energy into his content.

Bottom Line

For brands in the music or lifestyle space, Robin Schulz offers a massive reach and a dedicated following. For Robin himself, focusing on consistent short-form content and exploring interactive engagement opportunities could help reignite growth and further solidify his online presence.