Zee Music Classic

Overview

Zee Music Classic is your go-to YouTube channel for a nostalgic dive into the golden era of Bollywood music and cinema. With a massive following of over 20.3 million subscribers, they're bringing timeless classics to a new generation. Think iconic film scores, unforgettable soundtracks, and full-length classic movies that shaped Indian cinema. They currently hold a global ranking of #720, making them a major player in the online music and entertainment scene.

Performance At A Glance

Zee Music Classic boasts a huge audience, making them a force to be reckoned with on YouTube. Although their growth has been relatively stable recently, they've seen a 1.5% increase in subscribers over the past 90 days, indicating a steady stream of new fans discovering their content. Ranked among the top channels globally and in India (at #168), they're clearly resonating with a large audience. Their average engagement rate of 0.68% shows their fans are super engaged with the music and movies they share, and their CreatorDB score of 77/100 reflects their overall strong performance.

What They Create

This channel is all about celebrating classic Bollywood. They offer a treasure trove of content, from full-length feature films and iconic music videos to short, engaging snippets perfect for a quick dose of nostalgia. Recently, they posted a celebratory short for Hrithik Roshan's birthday, showcasing his dance prowess (#shorts), which gained over 8,900 views. Another notable short celebrated the 3-year anniversary of the song "#ApnaBanaLe," racking up over 16,700 views. But they don't just do shorts; they also upload full songs like "Saanvale Salone Aaye Din Bahaar Ke," which has over 283,000 views!

Why They're Great & Where They Can Grow

Zee Music Classic excels at curating and presenting high-quality classic Bollywood content. They know their audience and consistently deliver the music and movies they love. Their use of shorts is a great way to attract new viewers and re-engage existing fans. An exciting opportunity for them would be to collaborate with modern artists to create remixes or covers of classic songs, bridging the gap between generations. Exploring behind-the-scenes footage or interviews with actors and musicians from the classic era could also add a unique dimension to their content.

Bottom Line

For brands looking to tap into a large, engaged audience passionate about classic Bollywood, Zee Music Classic is an ideal partner. For Zee Music Classic themselves, focusing on collaborations and exclusive content could further elevate their channel and attract an even wider audience.