Overview

Kaitlyn Johnson is a rising star in the content creation world, captivating audiences with her relatable lifestyle content, particularly on TikTok, where she boasts over 5.3 million followers. Kaitlyn offers a glimpse into her daily life, peppered with elements of beauty, fashion, and travel, all delivered with a charming and aesthetic touch. Ranked within the top 99% of creators globally, nationally, and within the English-speaking community, Kaitlyn's content resonates with a wide audience seeking inspiration and connection.

Performance At A Glance

Kaitlyn's got a massive following, and while her short-term growth has seen a slight dip recently, she's still steadily growing overall, adding almost 2% to her audience in the last month. That's impressive! She's ranking really well globally and within the US, showing she's making a big impact. Her fans are super engaged with her content, too, with an average engagement rate of almost 7%. Plus, her CreatorDB score is a solid 72 out of 100, suggesting she's doing a lot right in terms of content quality and audience connection.

What They Create

Kaitlyn's content spans across YouTube, Instagram, and TikTok, but she's really crushing it on TikTok with her short-form videos. She creates a mix of vlogs, "Get Ready With Me" (GRWM) videos, and content around her hobbies, like needlepoint. Her recent "AFTERNOON IN MY LIFE VLOG" is a perfect example, racking up over 172k views with its peek into her daily routines and aesthetic vibes. She also does sponsored content, like her recent Five Below partnership, showing she's building brand relationships. Kaitlyn's content stands out because it feels authentic and accessible – like you're hanging out with a friend.

Why They're Great & Where They Can Grow

Kaitlyn's strengths lie in her relatable personality, her ability to create visually appealing content, and her knack for tapping into trending topics. One exciting opportunity for Kaitlyn would be to explore longer-form content on YouTube, diving deeper into her interests and building a more intimate connection with her audience. Another area to explore is expanding her content to cater to her student audience.

Bottom Line

Kaitlyn Johnson is an engaging creator with a dedicated following, making her an appealing partner for brands looking to connect with a young, female audience. For Kaitlyn, experimenting with more diverse content formats and longer-form videos could unlock even greater growth potential and deepen her relationship with her fans.