Overview

Muyao 4 Super Play is a popular Taiwanese creator with a massive following of over 2.6 million fans, primarily on YouTube. They've carved out a niche with their fun and engaging content, blending entertainment, travel guides, and even a dash of web series comedy. While their global ranking sits at #206,161, placing them in the top 99% of creators, it's their uniquely Taiwanese flavor and relatable content that keeps their audience coming back for more. They cover everything from local travel and hotels to hilarious web series and even some adorable dog content!

Performance At A Glance

Muyao 4 Super Play boasts a huge fanbase, but growth has slowed a bit recently, showing a slight decrease in followers over the past month. Despite this, they still hold impressive rankings, placing them among the top creators globally and within Taiwan and the Chinese-speaking community. Their fans are pretty engaged, too, with an average engagement rate of 0.87% – that means people are liking, commenting, and sharing their content! CreatorDB gives them a score of 68/100, which suggests there's room to optimize their strategy and boost that score even higher.

What They Create

Muyao 4 Super Play mixes it up with a variety of content! They have a solid collection of longer YouTube videos and tons of shorter, snackable YouTube Shorts. While they have a YouTube focus, they are also on Instagram. Right now, they seem to be promoting their web series "真料理兩鍋論" (True Cooking Two-Pot Theory) with a bunch of Shorts. One recent Short, "布丁?丁布?這代溝...這...(祖孫溝通中) #小籠包 #木曜 #邰智源 #溫妮 #一日系列", features intergenerational humor and well-known personalities, which is clearly resonating with viewers, as it has over 24,000 views! Their content blends humor, cultural relevance, and a focus on Taiwanese experiences.

Why They're Great & Where They Can Grow

Muyao 4 Super Play excels at creating relatable and engaging content, leveraging humor and cultural relevance. Their use of well-known personalities adds a layer of appeal, and they're clearly dialed into what their audience enjoys. An opportunity for growth could be to experiment with different content formats, especially on Instagram, to diversify their reach. Also, focusing on the specific reasons behind the slight dip in growth could help them tailor content to regain momentum.

Bottom Line

Muyao 4 Super Play offers brands a great opportunity to connect with a large and engaged Taiwanese audience. For Muyao 4 Super Play, focusing on optimizing content for growth and exploring new formats on different platforms could be the key to leveling up their game.