Overview

Think Music India is a major player in the Indian music scene on YouTube, bringing the best of Bollywood and South Indian music to a global audience. With a massive following of nearly 25 million subscribers, they're a go-to source for official music videos, lyrical content, and film trailers. While their global ranking sits at #145,905, their influence is undeniable, especially within India, where they rank at #2,136. They're the place to be if you want to stay up-to-date on the latest hits and behind-the-scenes glimpses into the world of Indian cinema.

Performance At A Glance

Think Music India boasts a huge audience, and they're steadily growing! They're seeing a healthy 0.48% growth month-on-month, and a really impressive 3.22% jump over the last 90 days. Their fans are super engaged with their content too, showing an average engagement rate of 2.26%. That means people aren't just watching, they're liking, commenting, and sharing! CreatorDB gives them a score of 78 out of 100, which is a solid grade, indicating a strong overall presence and consistent performance.

What They Create

Think Music India is all about the music! They primarily focus on music-related content, with a mix of official music videos, lyric videos, film trailers, and even some entertaining clips. They create both long-form videos (611) and YouTube Shorts (186). One of their recent hits is the "My Lord - Trailer," which snagged over 1.3 million views, showcasing their ability to promote upcoming films. On the shorts front, clips like "தை மாசம்வந்துடுச்சு கால நேரம் சேந்துடுச்சு 🥰 #dhanush #genelia #vijayantony" give a quick dose of Bollywood fun, racking up tens of thousands of views. Their content stands out because it's high-quality, officially licensed, and caters directly to fans of Indian music and cinema.

Why They're Great & Where They Can Grow

Think Music India excels at several things. First, they have a massive catalog of popular content, giving them broad appeal. Second, their consistent posting schedule keeps their audience engaged. Finally, their strong focus on Bollywood and South Indian music positions them as a key player in that niche.

Looking ahead, they could explore more behind-the-scenes content, like interviews with artists or making-of documentaries. They could also experiment with interactive content, like polls or Q&A sessions, to further boost engagement.

Bottom Line

For brands looking to tap into the Indian music and film market, Think Music India is a fantastic partner. For Think Music India themselves, focusing on interactive content and further diversifying their content formats could help them reach even greater heights.