Hagerty

Overview

Hagerty is the go-to source for car enthusiasts, bringing a passion for all things automotive to a massive audience of over 4.5 million followers, primarily on YouTube. They're not just about cars; they're about the stories, the history, and the culture surrounding them. From classic restorations to the latest automotive technology, Hagerty offers a diverse range of content that keeps viewers hooked. While their global ranking sits around #1,417,209, placing them in the top 92% of creators worldwide, their influence within the automotive niche is undeniable.

Performance At A Glance

Hagerty's audience is seriously impressive! While their growth is steady (around 0.77% per month), their engagement rate is where they really shine. An average engagement rate of 4.59% shows that their fans are super engaged with the content, liking, commenting, and sharing their passion for cars. Their CreatorDB score of 78/100 is a solid indicator of their overall performance and influence in the creator space. While they rank well in the US at #194,676, and for English-language content at #527,515, there's always room to climb higher!

What They Create

Hagerty's content is a gearhead's dream! They primarily produce in-depth YouTube videos, complemented by a smattering of YouTube Shorts, Instagram posts and reels, and TikTok videos. They delve into everything from vintage car restorations and DIY projects to exploring the cutting edge of automotive technology. A recent video, "Mustang vs Supercar: GTD vs Ford GT vs Ford GT (w Roll Race) — Cammisa Ultimate Drag Race Replay," racked up over 438,000 views, showcasing their ability to capture exciting automotive matchups. Another highlight is "500HP Thai Longboats: 100MPH & NO BRAKES Down Tight Canals | Capturing Car Culture" which hit over 400,000 views, proving their knack for showcasing unique and thrilling aspects of car culture worldwide.

Why They're Great & Where They Can Grow

Hagerty excels at delivering high-quality, informative, and engaging content that caters to a broad spectrum of car enthusiasts. Their diverse range of topics, from classic restorations to cutting-edge technology, keeps their audience coming back for more. Their "Capturing Car Culture" series is particularly strong, showcasing unique automotive experiences from around the globe.

To further expand their reach, Hagerty could explore more collaborations with other automotive influencers or brands. They could also leverage short-form video content (TikTok, Reels) more aggressively to reach a younger audience and drive traffic back to their longer-form YouTube content.

Bottom Line

For brands looking to connect with passionate car lovers, Hagerty is a prime partner. Their established audience and high engagement rate make them a valuable asset. For Hagerty, focusing on short-form content and strategic collaborations could be the key to unlocking even greater growth and solidifying their position as a leading voice in the automotive world.