Greg Doucette

Overview

Greg Doucette is a force in the fitness world, known for his no-nonsense advice, often controversial opinions, and signature "Anabolic Ice Cream." With a YouTube channel boasting over 3.3 million subscribers, Greg has carved out a unique space in the crowded bodybuilding and nutrition scene. He's not afraid to challenge conventional wisdom, making him a must-watch for anyone serious about their fitness journey. While ranked #116,083 globally, Greg is a leading voice in Canada's fitness community, ranking at #281.

Performance At A Glance

Greg's audience is massive! Though he's experiencing a slight dip in growth lately, around -0.10% over the last 30 days, he's still seeing positive growth overall in the last 90 days at 0.85%. His fans are pretty engaged, showing an average engagement rate of 2.45%, which is solid for a channel of his size. CreatorDB gives him a score of 50/100, suggesting there's definitely room to optimize and potentially boost his score by expanding his reach and engagement.

What They Create

Greg primarily dominates YouTube with his in-depth videos, tackling everything from steroid use and training techniques to product reviews and his famous recipes. He also dips his toes into Instagram with posts and reels. Looking at his recent videos, "17 Year Old Blasting Steroids" is a prime example of his engaging content, pulling in over 93,000 views. "Magnus Midtbø: It's Not Bullyng If I Wear Pink" also shows Greg's willingness to engage with other creators and the broader fitness community. What makes Greg's content stand out is his blunt honesty and willingness to tackle controversial topics, sparking discussions and building a loyal fanbase.

Why They're Great & Where They Can Grow

Greg excels at providing direct, no-fluff information. He's also great at creating a sense of community through his strong opinions and interactive Q&A sessions. Finally, his recipe content, like Anabolic Ice Cream, is a unique draw that sets him apart. An exciting opportunity would be to explore more collaborative content with other fitness influencers or nutrition experts, or to create a series focused on beginner-friendly fitness advice to broaden his appeal.

Bottom Line

For brands looking to partner with a strong voice in the fitness industry, Greg Doucette offers direct access to a dedicated audience. For Greg, focusing on consistent content and experimenting with new formats like longer-form documentaries or live streams could help re-accelerate growth and boost engagement even further.