Formula DRIFT

Overview

Formula DRIFT is the place to be for high-octane, tire-screeching motorsport action! As the official organization for professional drifting, they bring the thrill of sideways driving to a massive audience across YouTube, Instagram, and TikTok. With a huge following of over 2.8 million, they're a major player in the motorsports content scene. While their global ranking is within the top 95% of creators at #1,007,705, their brand recognition and niche focus give them a unique edge. Their Instagram is their main hub, showcasing the best moments, drivers, and events from the Formula DRIFT world.

Performance At A Glance

While their follower count is impressive, Formula DRIFT has seen a slight dip in growth recently, around -0.10% over the last month. However, looking back further, they've had positive growth over the last 90 days at 0.23%. Their country ranking puts them in the top 98% in the USA, and their language ranking is in the top 92% for English-speaking creators. What's really exciting is their engagement rate! At 3.64%, their fans are super engaged with their content, liking, commenting, and sharing the adrenaline-pumping action. Their CreatorDB score is 58/100, indicating there's room for improvement, but their strong engagement shows they're doing a lot right!

What They Create

Formula DRIFT delivers exactly what you'd expect: intense drifting content! They post a mix of long-form videos on YouTube, short, snappy clips on TikTok and YouTube Shorts, and eye-catching images and Reels on Instagram. They cover everything from full event highlights and driver interviews to expert commentary and behind-the-scenes glimpses.

Check out their recent "Sideways in Seattle 💨" short, which racked up over 111,000 views! It's a perfect example of their bite-sized content that captures the raw excitement of drifting. Or, for a deeper dive, their "The Wildest Runs of Formula DRIFT 2025" video showcases the season's best moments in all their glory. The content stands out because it's authentic, action-packed, and directly from the source.

Why They're Great & Where They Can Grow

Formula DRIFT excels at capturing the raw energy of the sport. Their strengths lie in their:

• Authenticity: They are the official organization, so their content is the real deal.
• Action-Packed Content: They consistently deliver thrilling video footage that keeps fans hooked.
• High Engagement: Their dedicated fanbase shows they're connecting with their audience.

An exciting opportunity would be to explore behind-the-scenes stories of the drivers, or fan-submitted content!

Bottom Line

For brands looking to partner with a dynamic and engaged motorsport community, Formula DRIFT is a fantastic choice. For Formula DRIFT themselves, focusing on increasing content frequency, especially on fast-growing platforms like TikTok, could help boost their overall growth.