Zee Music South

Overview

Zee Music South is your go-to hub for all things music from the South Indian film industries, particularly in Gujarati. With a massive YouTube following of over 6.5 million, they're a major player bringing the latest songs, behind-the-scenes glimpses, and musical entertainment to a dedicated audience. While they're making waves, ranking in the top 92% globally and top 91% in India, they're a top 12 channel for the Gujarati language. They're more than just a music channel; they’re a vibrant community celebrating South Indian sounds!

Performance At A Glance

Zee Music South has a HUGE audience of over 6.5 million fans, and they're still growing! While recent growth has been a bit slower with almost no growth in the last 7 days, they've gained almost 1% in the last 90 days. They’re doing great in their niche, ranking high in India and globally. Their fans are pretty engaged, too, with an average engagement rate of 2.33%. Their CreatorDB score is 48/100, which suggests there's room to boost their overall online presence and impact.

What They Create

Zee Music South is all about music! They primarily focus on music videos and shorts, mainly on YouTube, but also trying their hand at Instagram posts and reels. You'll find everything from official music releases and remixes to Bollywood tracks and dance music.

Looking at their recent content, "Katha Modalavake | That is Mahalakshmi | Tamannaah | Amit Trivedi | Shreya G, Sathya P | Full Video" performed well, capturing over 2,171 views and 34 likes, offering a complete music video experience. They're also using YouTube Shorts to highlight snippets of songs, like "#YennenuSoda #Hebbuli #KicchaSudeep," which got a solid 9,000 views. What makes their content stand out is their focus on diverse languages and regional music from South India, catering to a specific and passionate audience.

Why They're Great & Where They Can Grow

Zee Music South shines when it comes to curating a wide range of South Indian music, tapping into popular trends with Shorts, and having a strong presence on YouTube.

An exciting opportunity would be to further leverage Instagram Reels to reach a broader audience and experiment with behind-the-scenes content or artist interviews to build deeper connections with fans.

Bottom Line

For brands looking for a partner to reach a large, engaged South Indian music audience, Zee Music South is a great bet. For Zee Music South, focusing on more interactive content like Q&As or polls could further boost engagement and solidify their position as a leading music channel.