Desi Music Factory

Overview

Desi Music Factory is a powerhouse in the Indian music scene, captivating a massive audience with their Hindi music content. Primarily known for their vibrant presence on YouTube, they've built a loyal following of over 36 million music lovers. Their global reach is impressive, placing them among the top content creators worldwide and a significant voice within the Indian entertainment landscape. They're a go-to source for the latest tracks and trending sounds.

Performance At A Glance

While Desi Music Factory boasts a huge following of over 36 million, their recent growth has been relatively flat. Their global ranking places them in the top percentile of all creators, and they hold a solid position within India and among Hindi-language content. What's truly remarkable is their engagement rate: averaging around 16.57%, their fans are super engaged with their content! Their CreatorDB score of 92/100 indicates that they are performing exceptionally well and that they are a valuable channel.

What They Create

Desi Music Factory is all about the music! They primarily release music videos and short-form content on YouTube, Instagram, and TikTok. Their recent content focuses on promoting the song "Bol Kaffara Kya Hoga," often featuring popular Indian celebrities like Sonam Bajwa and Harshvardhan Rane. For example, one of their recent YouTube Shorts highlighting the song garnered over 21,000 views, showcasing the appeal of their music and the star power they leverage. Their ability to tap into trending sounds and collaborate with well-known personalities is a key element of their success.

Why They're Great & Where They Can Grow

Desi Music Factory excels at curating and promoting catchy music. Their collaborations with popular artists and use of trending hashtags are clear strengths. They also understand the power of short-form video. An exciting opportunity for them could be expanding their content to include behind-the-scenes looks at music video production or artist interviews. Another opportunity would be to focus on audience growth, by running contests and interacting with fans in the comments.

Bottom Line

Desi Music Factory is a valuable partner for brands looking to connect with a large and engaged Indian audience. For Desi Music Factory themselves, experimenting with more interactive content and actively working on audience growth could take them to the next level.