AS Roma

Overview

AS Roma, the official Instagram and YouTube channel for the professional Italian football club, is a powerhouse in the sports content world. With a massive following of over 12.2 million, they bring the excitement of Serie A football directly to fans' feeds. Their content, primarily in Portuguese, resonates deeply with a global audience, placing them within the top 100% of creators globally, with a rank of #31,015. They’re not just a team; they're a brand, a community, and a source of constant footballing action.

Performance At A Glance

AS Roma's fanbase is huge and still expanding! They're growing at a healthy clip of 2.01% monthly, which is impressive for such a large account. Their fans are super engaged with their content, clocking in an average engagement rate of 3.10% – that's really solid! They rank high in Italy (#248) and among Portuguese-speaking creators (#490). Their CreatorDB score is a whopping 95/100, meaning they're doing almost everything right when it comes to content strategy and audience connection.

What They Create

AS Roma serves up a steady stream of football content, from match highlights and player interviews to behind-the-scenes glimpses and transfer announcements. They use a mix of YouTube videos and Instagram posts/Reels (shorts). For example, their recent YouTube video "TORINO 0-2 ROMA | SERIE A HIGHLIGHTS 2025-26" gives fans all the key moments from the match, and it's already racked up thousands of views. On the Shorts side, a recent video welcoming a new player, "Welcome to Roma, Donyell 🐺🇳🇱 #ASRoma" shows the club is utilizing short-form content to reach a wider audience. What makes their content stand out is the immediacy and access they provide. Fans get to feel like they're right there with the team.

Why They're Great & Where They Can Grow

AS Roma excels at:

• Consistent Content: They keep the content coming, ensuring fans always have something new to watch and engage with.
• High Engagement: Their engagement rates prove they know how to connect with their audience.
• Leveraging Key Moments: Highlights and transfer news are always a hit with football fans.

Exciting opportunities for them include:

• Interactive Content: Q&As with players, polls, and quizzes could boost engagement even further.
• Behind-the-Scenes Stories: More personal stories about the players and the club culture could create a deeper connection with fans.

Bottom Line

For brands: AS Roma is a great partner for reaching a passionate global football audience. For the creator: Keep experimenting with interactive content and digging deeper into the team's stories to further connect with fans.