Utkarsh Classes

Overview

Utkarsh Classes is a powerhouse in the online education space, particularly for Hindi-speaking audiences in India. Imagine a digital classroom filled with over 15 million eager learners! That's the kind of reach we're talking about. While primarily dominating YouTube, they also dabble in Instagram, providing a well-rounded educational experience. Their YouTube channel is a go-to resource, and while ranked #64,259 globally and #5,888 in India, they are a significant force, especially when you consider the unique value they bring to Hindi-language education.

Performance At A Glance

Utkarsh Classes boasts a massive following of over 15 million, and they're steadily growing. They're adding about 1% to their audience every month! Their fans are super engaged, too, with an average engagement rate of 3.16%. This means people aren't just passively watching; they're liking, commenting, and sharing. This strong engagement helped them to achieve a CreatorDB score of 89/100, showing they are performing strongly compared to similar creators in the education space.

What They Create

Utkarsh Classes offers a diverse range of educational content, from general knowledge and current affairs to exam preparation and motivational talks. They leverage both long-form YouTube videos and short, snappy YouTube Shorts, along with a sprinkling of Instagram posts and Reels. Take, for example, their short video on downloading a PDF of the "Sudarshan Chakra" book featuring Kumar Gaurav Sir, which racked up over 40,000 views. Or, consider the recent video titled "रोग (Disease) | एक ही वीडियो में Tricks के साथ | Kumar Gaurav Sir" with over 190 likes. What makes their content shine is its accessibility and relevance to their audience, often blending education with entertainment.

Why They're Great & Where They Can Grow

Utkarsh Classes excels at building a large and engaged community, delivering educational content in an accessible format, and consistently creating valuable content. They do a fantastic job of leveraging Kumar Gaurav Sir's popularity, too! An exciting opportunity for them would be to explore interactive elements, like live Q&A sessions or quizzes, to further boost engagement. They could also diversify their content by creating more short-form content that is trending.

Bottom Line

For brands looking to tap into the Indian education market, Utkarsh Classes is a fantastic partner. Utkarsh Classes should continue to experiment with new content formats and actively encourage viewer interaction to further enhance their already impressive engagement.