Harvard University

Overview

Harvard University, yes that Harvard, is bringing knowledge and a taste of campus life to over 6.5 million followers across YouTube, Instagram, and TikTok. While they're active on all three, Instagram is their main hub for sharing everything from groundbreaking research to student life highlights. Ranking in the top 99% of creators globally, in the US, and among English-speaking accounts, Harvard is proving that even the oldest institutions can thrive in the digital age. They're making education engaging and accessible to a massive online audience.

Performance At A Glance

Harvard's audience is not only huge, but it's also growing steadily! They're currently experiencing a healthy growth rate of 1.32% per month. Their global and regional rankings place them in the top 1% of all creators, demonstrating a significant online presence. Their audience engagement is also noteworthy, with an average engagement rate of 2.15%. This means their fans are super engaged with their content! CreatorDB gives them a score of 79/100, which highlights their strong overall performance and potential to become even more impactful.

What They Create

Harvard's content is a diverse mix of educational, entertaining, and informative pieces. They use various formats, including YouTube videos and Shorts, Instagram posts and Reels, and TikTok videos. You'll find everything from lectures and research explainers to glimpses of campus life. One recent highlight is their "Harvard Yard Archaeology Project celebrates 20th anniversary" short, which racked up over 13,000 views and a solid engagement rate of nearly 3%. Another popular video, "Harvard Thinking: The perils of perfectionism," sparked interesting conversations with an impressive 4.39% engagement rate. What makes Harvard's content stand out is its authority, quality, and the unique access it provides to a world-renowned institution.

Why They're Great & Where They Can Grow

Harvard excels at delivering high-quality educational content, showcasing its research breakthroughs, and highlighting student life. Their strength lies in their brand recognition, access to experts, and the inherently engaging nature of the topics they cover. An exciting opportunity would be to create more interactive content formats like Q&A sessions with professors or live streams of campus events. They could also explore more collaborations with student creators to tap into a younger audience and diversify their content perspectives.

Bottom Line

For brands looking to align with a prestigious and knowledgeable voice, Harvard offers incredible opportunities for partnership. For Harvard, focusing on interactive content and student collaborations could significantly boost engagement and broaden their reach, further cementing their status as a leading educational voice online.