Overview

Annabelle Hayes is a Canadian lifestyle creator sharing her life with over 1.6 million followers across YouTube, Instagram, and TikTok. While she juggles content across multiple platforms, YouTube is her main stage, where she shares vlogs, fashion tips, workout routines, and more. Although she's ranked in the top 93% of creators globally, her content offers a personal touch that resonates deeply with her audience. Annabelle's content is a mix of aspiration and relatability, making her a go-to for anyone looking for inspiration in fashion, fitness, and everyday life.

Performance At A Glance

Let's dive into the numbers! Annabelle has a huge following of over 1.6 million, which is amazing! However, she's experiencing a slight dip in growth right now. Her audience isn't shrinking drastically, but it's something to keep an eye on. She's ranking in the top 93% of creators worldwide, which is still a solid position. Her fans are super engaged with her content, with an average engagement rate of almost 5%! That's a great sign that people are actually watching, liking, and commenting. Her CreatorDB score is 72 out of 100, which means she's doing a good job overall in terms of consistency and audience engagement.

What They Create

Annabelle creates a variety of content, from longer-form YouTube videos to shorter, snappier TikToks and Instagram Reels. She covers topics like fashion, shopping, vlogs about her daily life, and workout routines. One of her recent videos, "COZY FALL DAYS IN MY LIFE 🎃🍁 Workout, Baking, Reads, Pumpkin Latte, Cute Dates In Toronto" is a great example of her style – relatable, aesthetically pleasing, and packed with things her audience loves. Another highlight is "Killer Full Body Dumbbell Workout | Muscle Building / Strength Training" which shows her dedication to fitness! What makes her content stand out is her ability to blend aspirational elements with a down-to-earth vibe. She's not just showing off perfect moments; she's sharing her journey, making her audience feel connected.

Why They're Great & Where They Can Grow

Annabelle is excellent at creating relatable lifestyle content, engaging directly with her audience, and consistently posting across multiple platforms. One exciting opportunity she could explore is collaborating with other creators in her niche or expanding her workout content with specialized fitness programs. Also, given the slight dip in growth, she could try experimenting with new content formats or focusing on trending topics to attract a wider audience.

Bottom Line

Annabelle is a great creator for brands looking to partner with someone who has a highly engaged audience interested in fashion, fitness, and lifestyle. For Annabelle, focusing on community engagement and experimenting with trending content could be key to reigniting growth and expanding her reach.