WhatCulture

Overview

WhatCulture is your go-to YouTube channel for all things film, TV, and pop culture. With a massive following of over 2.2 million subscribers, they’ve carved out a strong niche in the entertainment space. Think of them as your knowledgeable (and often opinionated!) friend who always has the inside scoop on the latest movie news, behind-the-scenes secrets, and shocking celebrity transformations. They consistently deliver engaging content that keeps their audience coming back for more, earning them a solid ranking within the top 99% of global YouTube channels.

Performance At A Glance

While WhatCulture boasts a substantial audience, their growth has plateaued recently, showing 0% growth over the last 7, 30, and 90 days. They're currently ranked within the top 99% globally, nationally (GBR), and among English-speaking channels. Despite the stagnant growth, their fans are super engaged with an average engagement rate of 3.55%, meaning people aren’t just passively watching; they’re liking, commenting, and sharing! Their CreatorDB score of 87/100 reflects their generally strong performance, indicating that they are doing a great job on YouTube.

What They Create

WhatCulture serves up a diverse menu of content, primarily focusing on videos that explore film and animation, and general entertainment topics. They frequently use listicle formats, diving into subjects like "15 Shocking Behind The Scenes Movie Disasters" and "17 Actors Who SHOCKINGLY Reinvented Themselves." These videos often include commentary on universal topics, celebrity gossip, and movie clips. One of their recent videos, "20 Most Overlooked Movies Of 2025," gained over 12,000 views, proving their audience's appetite for forward-looking film analysis. Their content stands out because of its blend of informative facts, compelling visuals, and a touch of cheeky commentary. While they primarily focus on longer-form videos, they've also experimented with a couple of YouTube Shorts.

Why They're Great & Where They Can Grow

WhatCulture excels at creating easily digestible, entertaining content on popular topics. Their use of listicles and focusing on shocking or unexpected facts keeps viewers hooked. They also do a great job of tapping into trending topics and delivering content quickly. To reignite growth, they could explore deeper dives into niche topics within their main categories, potentially attracting a more dedicated fanbase. Experimenting more with YouTube Shorts could also be a great way to reach new audiences and boost overall channel visibility.

Bottom Line

For brands looking to collaborate, WhatCulture offers access to a large and engaged audience interested in film, TV, and pop culture. For WhatCulture themselves, focusing on diversifying content formats (more Shorts!) and exploring niche topics could be the key to unlocking new growth opportunities.