Monica Church

Overview

Monica Church is making waves on YouTube and Instagram with her engaging lifestyle content, blending interior design inspiration with personal vlogs. With a following of over 1.8 million, she shares her journey through homeownership, relationship milestones, and travel adventures. While her global ranking places her in the top 98% of creators, her unique blend of how-to style and personal storytelling sets her apart and makes her content a relatable watch for many.

Performance At A Glance

Monica's audience is substantial, but her growth is currently experiencing a slight dip, hovering around -0.01% month-over-month. While her rankings are strong – reaching the top 97% of creators in the US and for English-language content - there's room to climb even higher! Her fans are pretty engaged, though! With an average engagement rate of 2.55%, it means her audience is actively liking, commenting, and sharing her content. CreatorDB gives her a score of 56/100, suggesting a solid foundation with potential for optimization.

What They Create

Monica creates a mix of long-form YouTube videos, snappy YouTube Shorts, and engaging Instagram posts and Reels. Her content spans across various categories, including Howto & Style, Estate Agent, and Lifestyle. Recently, her videos documenting her move into a new house, like "Moving Into The New House (& Why We Bought It)" with over 44,000 views, have resonated strongly with her audience. She also shares personal milestones, like her bachelorette party in Napa, offering a glimpse into her life beyond interior design. What makes her content really shine is her ability to blend practical advice with relatable personal experiences, making her feel like a friend sharing her life with you.

Why They're Great & Where They Can Grow

Monica excels at creating visually appealing content, blending personal storytelling with practical advice. Her audience clearly appreciates her transparency and willingness to share her life experiences. To boost growth, Monica could explore more collaborations with other creators in the interior design or lifestyle space. She could also leverage trending sounds and challenges on Reels and Shorts to increase discoverability.

Bottom Line

For brands, Monica offers a fantastic opportunity to reach a highly engaged audience interested in home decor, lifestyle products, and travel. For Monica, focusing on consistent content creation and exploring new formats on Shorts and Reels could be the key to reigniting growth and reaching new heights.