Nike Skateboarding

Overview

Nike Skateboarding, a verified presence on Instagram and YouTube, is a major player in the skateboarding world. With a massive following of over 7.6 million, they bring the energy of skateboarding culture, the innovation of Nike SB gear, and highlights from the global skate scene directly to their fans. While ranked in the top 99% globally (#253,578), their value lies in their authentic connection to skateboarding, leveraging the power of the iconic Nike brand to showcase riders, events, and the latest in skate apparel and equipment.

Performance At A Glance

While Nike Skateboarding boasts a substantial audience, their growth is currently experiencing a slight dip. They're seeing a growth rate of -0.19%, translating to a 0.04% decrease in followers over the past week and a 0.19% decrease in the past 30 days. Despite this, their global and country rankings still place them in the top 99% of creators. What's really impressive is their engagement rate of 1.46%, indicating their fans are super engaged with the content they're putting out. Their CreatorDB score of 75/100 is solid, suggesting well-rounded performance across various metrics.

What They Create

Nike SB's content is a vibrant mix of everything skateboarding. They share a blend of longer-form videos on YouTube (136 videos) and shorter, punchier content on both YouTube (16 Shorts) and Instagram (20 posts, 12 Reels). Recent highlights include Antonio Durao's "Interlude" part, premiered on Thrasher Magazine and racking up over 429k views as a short. Their coverage of the Nike SB Japan | Kitakyushu Block Party 2025 also drew solid attention, showcasing their presence at key events. Their content stands out by blending high-quality skateboarding footage with glimpses into the personalities and stories of their athletes.

Why They're Great & Where They Can Grow

Nike Skateboarding excels at leveraging its brand power to create authentic and engaging skateboarding content. They have a strong connection to the skateboarding community and consistently showcase top talent. Their ability to partner with influential media outlets like Thrasher Magazine gives them a significant boost. An exciting opportunity would be to experiment with more interactive content, such as Q&As with their skaters or behind-the-scenes looks at product development.

Bottom Line

For brands looking to tap into the skateboarding market, Nike Skateboarding is a goldmine. However, Nike SB could really level up their game by addressing their follower growth trend.