BE NATURAL

Overview

BE NATURAL is a YouTube and Instagram creator making waves with content centered around beauty, hair, and lifestyle. With a massive following of over 12.8 million, they've cultivated a dedicated audience who are eager to learn about the latest trends and tips. While their global ranking sits at #16,230, their engaging content and focus on relatable topics make them a standout voice in the crowded online space. They offer content to improve your appearance, or ways to look and feel better.

Performance At A Glance

BE NATURAL has a huge audience and they're still growing! They're adding new followers at a rate of about 0.27% per month, which is great considering their already massive size. Their fans are super engaged, too, with an average engagement rate of 1.58% across all their content. While there's always room to climb, their CreatorDB score of 65/100 shows they're doing a solid job of connecting with their audience.

What They Create

BE NATURAL creates a mix of YouTube videos and Shorts, along with Instagram posts and Reels. They focus on "Howto & Style" content, often diving into beauty tips, haircare routines, and shopping hauls. Recently, their Shorts have been performing incredibly well. For example, a recent Short titled "I Applied Few Drops Of This & Got Massive Hairgrowth" racked up over 1.1 million views! They also experiment with other content such as "My Luxury Morning Routine Lifestyle ✨️," which offers a glimpse into a desirable lifestyle. Their content stands out by combining practical advice with relatable personality.

Why They're Great & Where They Can Grow

BE NATURAL excels at creating engaging, short-form video content, particularly on YouTube Shorts. Their ability to tap into trending topics and deliver concise, actionable advice is a major strength. They also do well creating more long-form content, but it lags behind their shorts. To further boost growth, they could explore more collaborations with other beauty and lifestyle creators or delve deeper into specific haircare techniques with longer, more in-depth tutorials.

Bottom Line

For brands, BE NATURAL offers access to a large and engaged audience interested in beauty and lifestyle products. For BE NATURAL, focusing on optimizing long-form video titles and descriptions for search could drive even more traffic.