Major Lazer Official

Overview

Major Lazer Official! If you don't know the name, you definitely know the sound. This globally recognized music group, fronted by Diplo, is a force to be reckoned with, blending electronic, dancehall, and pop into infectious hits. With a massive following of over 19 million on YouTube, their main platform, they're a major player in the music scene. While they're in the top 98% of creators globally, ranking at #343,970, their influence resonates far beyond just numbers. They're all about the beats and the good vibes!

Performance At A Glance

Major Lazer boasts a huge fanbase, and while their growth is steady, it's not exploding. They're growing at about 0.10% per month, which is solid, but leaves room for improvement. Globally, they rank in the top 98% of all creators, showing serious reach. Their fans are pretty engaged with their content, clocking in an average engagement rate of 2.08%. CreatorDB gives them a score of 71/100, which indicates they're doing a good job overall, but there's definitely potential to boost that score even higher.

What They Create

Major Lazer's content is all about the music! You'll find official music videos, lyric videos, remixes, live performances, and behind-the-scenes glimpses. They're active on YouTube with both long-form videos and Shorts, and they also sprinkle in some Instagram posts and Reels, plus TikTok videos. Recently, their "Major Lazer & DJ Snake - Lean On (feat. MØ) - Robin Schulz Remix [Lyric Video]" has been performing well with over 50k views and a strong 3.88% engagement rate. They also have fun shorts like "Mini Skirt in Japan 🇯🇵 @akanekikaku / avantgardey" which is more lifestyle-esque, showcasing their brand awareness. Their content stands out because it's a mix of their signature sound, collaborations with other artists, and a focus on vibrant visuals.

Why They're Great & Where They Can Grow

Major Lazer excels at consistently delivering high-quality music content, creating catchy remixes that resonate with a broad audience, and leveraging their established brand recognition. One exciting opportunity would be to lean further into behind-the-scenes content to create a deeper connection with fans. Another area they could explore is interactive content like Q&As or live streams to further boost engagement.

Bottom Line

For brands looking for a high-impact music partnership, Major Lazer offers a massive reach and a proven track record. For Major Lazer themselves, focusing on increasing engagement through more interactive content and doubling down on Shorts trends could help fuel even faster growth.