QWERTY

Overview

QWERTY is a verified Russian-speaking science and technology content creator making waves on YouTube and Instagram. With a dedicated following of over 2.3 million, QWERTY dives into the fascinating world of science, education, and technology, bringing complex topics to a broad audience. They currently hold a global ranking in the top 99% of creators at #203,210 worldwide and #5,187 in Russia. They're your go-to source for staying updated on the latest breakthroughs and discoveries, all delivered in an engaging and accessible way.

Performance At A Glance

QWERTY boasts a sizable and loyal audience, with over 2.3 million followers across platforms. While their growth has been stable recently, the foundation for future expansion is definitely there. Globally, they're performing in the top 1% of content creators - a testament to their influence! Within Russia, they’re within the top 2% demonstrating strong local resonance. Their fans are pretty engaged, too, with an average engagement rate of 2.78%. Their CreatorDB score of 69/100 suggests they're doing a solid job, but there's always room to optimize and reach even greater heights.

What They Create

QWERTY primarily creates videos and Shorts for YouTube, with a smaller presence on Instagram. Their content focuses on science and technology, covering everything from natural sciences to educational topics. Recent videos like "НОВОЕ ИЗМЕРЕНИЕ ПОСТОЯННОЙ ХАББЛА и ФОРМА ВЗРЫВА СВЕРХНОВОЙ. Астроновости №43" (New Measurement of the Hubble Constant and the Shape of a Supernova Explosion. Astronews #43) have generated impressive engagement, with over 10% of viewers liking the video! These longer-form "News" style videos dive deep into current events in the science world. They also experiment with shorter form content like "секрет долголетия голых землекопов #новостинауки" (The secret to the longevity of naked mole rats #sciencenews), delivering bite-sized information. Their content stands out because it manages to make complex scientific topics understandable and interesting for a wider audience.

Why They're Great & Where They Can Grow

QWERTY excels at several key areas. First, their ability to translate complex scientific information into digestible content is a major strength. Second, they've built a large and engaged audience, especially on YouTube. Third, they consistently deliver content, maintaining a regular posting schedule. One exciting opportunity would be to explore collaborations with other science communicators, both within and outside of Russia. Another area for growth could be to focus on optimizing their Shorts for maximum virality, potentially driving more traffic back to their longer-form content.

Bottom Line

For brands looking to partner with a credible and engaging science communicator in the Russian-speaking market, QWERTY is a solid choice. For QWERTY themselves, focusing on collaborations and optimizing their short-form content could unlock even greater growth and reach.