FARIANA

Overview

Meet FARIANA, a verified Colombian artist and musician captivating audiences with her vibrant personality and catchy tunes. Boasting nearly 10 million followers on Instagram, her main platform, FARIANA's reach is undeniable. While she's still climbing the ranks (currently around #55,235 globally), her unique blend of music and artistry is definitely making waves in the Spanish-speaking world. She's a dynamic force blending traditional sounds with a modern edge, making her content a must-see for music lovers.

Performance At A Glance

FARIANA's audience is massive, with nearly 10 million followers, but her growth has been slow lately. It's sitting at just 0.01% growth over the last 30 days, and even dipped slightly in the past week. Globally, she's in the top 100% of creators, ranking at #55,235, and she's #391 in Colombia and #5,473 amongst Spanish-speaking creators. Her fans are super engaged with her content, though, with an average engagement rate of 2.34%. CreatorDB gives her a score of 54/100, which suggests there's still room for improvement in terms of overall platform optimization and consistency.

What They Create

FARIANA dishes out a mix of music and artist-related content across YouTube and Instagram. She posts both longer videos and shorter, snackable content like YouTube Shorts and Instagram Reels. Recently, her "Peligrosa - Fariana" short, a dance-worthy clip set to her music, racked up over 48,000 views and 3,000 likes, showing her ability to create catchy, viral content. Her focus is primarily on her music, often featuring live performances and behind-the-scenes glimpses, making her content appealing to music enthusiasts and those interested in her artistic journey.

Why They're Great & Where They Can Grow

FARIANA's strengths lie in her authentic personality, her catchy music, and her high engagement rate. She's clearly talented at connecting with her audience on a personal level. An exciting opportunity for her would be to collaborate with other popular Latin artists or leverage trending challenges and sounds on Instagram Reels and TikTok (even if just to repost to YouTube Shorts) to boost visibility and reach a wider audience.

Bottom Line

FARIANA is a creator with huge potential! Brands looking for a partnership with a talented and engaging Latin artist should definitely consider her. For FARIANA herself, focusing on consistent content creation and exploring collaborations could be game-changers for growth.