Shubh Journey

Overview

Shubh Journey is a popular Hindi-speaking travel and lifestyle creator from India, taking over YouTube and Instagram with their engaging videos and reels. With over 3.1 million followers, Shubh Journey invites viewers along on exciting adventures, offering glimpses into local culture, food, and DIY projects. While their global rank is impressive at #225,354, placing them in the top 99% of creators, it's their knack for capturing everyday moments and turning them into captivating stories that truly shines.

Performance At A Glance

Shubh Journey boasts a large and loyal fanbase, but recent growth has been a bit slow, with slight decreases in follower count over the last month. They rank highly among content creators globally, within India, and for Hindi language content, showing a solid presence. Their fans are super engaged with their content, with an impressive average engagement rate of 3.37%. The CreatorDB score of 80/100 indicates they are a well-rounded creator with a strong online presence and quality content. This score suggests they're doing a lot right!

What They Create

Shubh Journey creates a mix of travel vlogs, DIY tutorials, and food-related entertainment, primarily on YouTube with a growing presence on Instagram. They utilize both long-form videos and short-form content like YouTube Shorts and Instagram Reels. A recent YouTube video capturing a sudden truck incident on an expressway gained a high engagement rate of 11.32%, showcasing their ability to capture real-life moments. Another video showcasing the ancient city of Osiyan in Rajasthan offers viewers a glimpse into a hidden gem. Their use of emojis and relatable scenarios in their short-form content also resonates well with their audience.

Why They're Great & Where They Can Grow

Shubh Journey excels at capturing authentic experiences and sharing them in an engaging way. Their strong engagement rate shows they know how to connect with their audience. Their ability to create both long and short-form content broadens their reach.

To boost growth, Shubh Journey could explore collaborating with other travel or lifestyle creators to reach new audiences. They could also experiment with optimizing their content for SEO, focusing on trending keywords related to travel in India and DIY projects.

Bottom Line

Shubh Journey is a great partner for brands looking to reach a large and engaged Hindi-speaking audience interested in travel, lifestyle, and DIY content. To level up their game, they should focus on consistent posting schedules and explore new avenues for audience growth.