123 GO! Russian

Overview

123 GO! Russian is all about bringing fun and creativity to a huge audience of over 2.6 million followers, primarily on YouTube. They're masters of the DIY and How-To space, focusing on crafts, makeup, and general life hacks, all delivered in Russian. While their global ranking is around #1,994,192, placing them in the top 89% of creators, their knack for engaging content shines through. They offer a unique blend of entertainment and practical advice, making them a go-to for viewers looking for clever and inspiring ideas.

Performance At A Glance

Let's dive into the numbers! While their follower count is substantial, they're currently experiencing a slight dip in growth, around -0.01% over the last month. Their global and country rankings are respectable, showing they have a solid presence. The real magic happens in engagement – their fans are pretty active, with an average engagement rate of 1.06%. Their CreatorDB score is 46/100, which indicates there's room to grow and optimize their content strategy.

What They Create

123 GO! Russian delivers a vibrant mix of How-To & Style, and Entertainment content, with a strong focus on DIY projects. You'll find everything from clever crafts and makeup tutorials to inventive life hacks. They primarily create YouTube videos, but also dabble in YouTube Shorts, Instagram Reels, and TikTok videos. A recent video, "КАК ПРОНЕСТИ КОНФЕТЫ В КИНОТЕАТР 🤫 Лучшие идеи по тайному проносу в 2025 от 123 GO! SCHOOL" (How to sneak candy into the cinema), showcases their talent for creating engaging and relatable content that appeals to their audience. Their ability to combine practical tips with entertaining scenarios is what makes their content so watchable.

Why They're Great & Where They Can Grow

123 GO! Russian excels at creating visually appealing and easy-to-follow DIY content. They have a knack for identifying trending topics and presenting them in a unique and engaging way. Their large subscriber base demonstrates their ability to attract and retain an audience. A great opportunity would be to experiment more with YouTube Shorts to boost visibility, and also to focus on improving SEO to increase organic reach.

Bottom Line

For brands, 123 GO! Russian offers a fantastic opportunity to reach a large, engaged Russian-speaking audience interested in DIY, crafts, and lifestyle content. For 123 GO! Russian, focusing on consistent content uploads and experimenting with trending formats could help reignite growth and boost their overall ranking.