WhatsUpMoms

Overview

WhatsUpMoms is your go-to YouTube channel for all things family, bringing a burst of fun and practicality to the everyday chaos of motherhood. With a strong focus on relatable scenarios, hilarious sketches, and helpful tips, they've built a loyal following of over 4.7 million subscribers. While their content resonates deeply, they currently rank in the top 98% globally among content creators (Rank: #399,763). WhatsUpMoms offers a unique blend of entertainment and useful information, making them a valuable resource for parents everywhere.

Performance At A Glance

WhatsUpMoms has a massive audience, but lately, their growth has been nearly flat, hovering around 0.00% in the last week. Their global ranking puts them in the top 98% of all creators. Their fans are pretty engaged, with an average engagement rate of 1.03%. This means people aren't just watching; they're liking, commenting, and sharing! Their CreatorDB score of 81/100 is solid, indicating a strong overall presence and consistent content quality.

What They Create

WhatsUpMoms dishes out a mix of long-form videos, YouTube Shorts, and Instagram posts and Reels. They cover a broad spectrum, from funny skits about mom life to DIY projects, family travel adventures, and essential parenting hacks. One recent hit, "The Best Hack for HIDING GIFTS! 🤫 (Hint: NOT in the closet!) #shorts #holidayhacks #kohls," racked up over 6.7 million views, showcasing their knack for tapping into timely and relatable holiday content. Another standout is "Shake Shack DUPE!! Can My Homemade Cheese Fries Fool the Kids? 😂🍟 #shorts #easyrecipes," proving they can also nail the recipe and food-related content. Their content stands out because it's genuinely funny, relatable, and packed with actionable advice.

Why They're Great & Where They Can Grow

WhatsUpMoms excels at creating relatable and entertaining content that resonates with a broad audience of parents. Their strength lies in their comedic timing, practical tips, and ability to tap into current trends. A great opportunity would be to leverage their existing content by creating longer form videos to capture more watch time and increase ad revenue. They could also explore more collaborations with other family-focused creators to reach new audiences.

Bottom Line

For brands looking to connect with parents, WhatsUpMoms is a solid bet. To level up their game, WhatsUpMoms should focus on boosting their visibility and engagement through collaborations and longer-form content, and perhaps diving deeper into SEO optimization for their YouTube titles and descriptions.