KSI

Overview

KSI, a UK-based content creator with a massive following of over 28 million, is a force to be reckoned with, particularly on Instagram, his main platform. He’s not just any influencer; he’s a multifaceted entertainer known for his comedy, music, and boxing ventures. While his global ranking hovers around #41,346, KSI's impact stretches far beyond just numbers. He’s built a dedicated community with his relatable humor and engaging personality.

Performance At A Glance

KSI's audience is huge and still growing! While the growth rate is a steady 0.42% monthly, even small percentages translate to a lot of new followers when you're starting with millions. He's a top performer in the UK, holding a rank of #878 within the country. His fans are super engaged with his content, demonstrated by an average engagement rate of 4.04%. CreatorDB gives him a solid score of 81/100, reflecting his overall strong performance and consistent content creation.

What They Create

KSI's content is all about entertainment. He's a master of memes and commentary, often tackling universal topics with his signature comedic spin. He utilizes various formats across platforms, including YouTube videos and Shorts, Instagram posts and Reels, and TikTok videos. Take, for example, his recent Instagram Reel, "KSI Visits DELHI for the First Time🔥". The short, engaging video racked up impressive engagement, likely due to its relatable content and the excitement of exploring a new place. His content stands out because it's authentic, funny, and often taps into trending topics.

Why They're Great & Where They Can Grow

KSI excels at connecting with his audience through humor and relatable content. His ability to leverage multiple platforms and adapt to different content formats is also a major strength. He's also great at creating hype around his personal life and ventures, such as his boxing matches. One exciting opportunity could be to lean more into collaborative content with other creators, especially those outside his immediate circle. Exploring longer-form content on Instagram, perhaps through IGTV or live sessions, could also deepen his connection with his audience.

Bottom Line

For brands, KSI offers access to a massive and highly engaged audience, making him a valuable partner for campaigns targeting young adults. For KSI himself, continuing to experiment with new content formats and collaborations is key to maintaining his momentum and expanding his reach.