Mixtape Madness

Overview

Mixtape Madness is the go-to destination for UK hip-hop and grime. Think of them as the tastemakers, showcasing the freshest talent and delivering the hottest music videos straight from the streets. Boasting a huge following of nearly 3 million fans mainly on YouTube, Mixtape Madness is a major player in the UK music scene. While their global ranking puts them in the top 97% of creators worldwide, their influence is undeniable. They're more than just a channel; they're a cultural hub.

Performance At A Glance

While Mixtape Madness has a massive audience, their growth has been slightly negative recently. They've seen a -0.14% dip in followers over the last 30 days, but a positive 0.46% increase over the last 90 days, indicating a longer-term upward trend. Their global ranking places them in the top 97% of all creators, showing a large reach. However, their country ranking within the UK is in the top 98%, suggesting room to grow locally. Their fans are super engaged with an average engagement rate of 3.83%, which is solid. Their CreatorDB score is a whopping 95/100, meaning they're doing a fantastic job overall!

What They Create

Mixtape Madness is all about showcasing the best of UK hip-hop, grime, and drill. They primarily upload music videos and short-form content across YouTube, Instagram, and TikTok. Their bread and butter is high-quality music videos, but they also experiment with shorter, more comedic clips. For example, their recent YouTube Shorts video "Fredo needs his baked beans! 😂 🫘" racked up over 162,000 views by tapping into relatable humor. This shows a great understanding of what resonates with a wider audience beyond just hardcore music fans. Their content stands out because it's authentic, raw, and always on the pulse of what's new in the UK music scene.

Why They're Great & Where They Can Grow

Mixtape Madness excels at discovering and promoting emerging talent, building a strong brand identity, and maintaining a high level of engagement. They've created a platform that artists want to be featured on and fans trust for quality music. Exciting opportunities could include expanding their live event presence (think showcases or mini-festivals) or creating more behind-the-scenes content to further connect with their audience on a personal level.

Bottom Line

For brands looking to tap into the UK hip-hop scene, Mixtape Madness is a no-brainer. For Mixtape Madness themselves, focusing on diversifying content formats and boosting promotion strategies could unlock even greater growth and solidify their position as the ultimate voice of UK urban music.