MYNTRA

Overview

Myntra, with over 9 million followers on Instagram and a strong presence on YouTube, is a major player in the Indian online fashion scene. Think of them as your go-to guide for everything style, from the latest trends to makeup tips and tricks. They're currently ranked in the top 100% globally, holding the #50,173 spot, making them a notable voice in the fashion and e-commerce space. Myntra aims to make fashion accessible and inspiring for everyone.

Performance At A Glance

Myntra boasts a massive audience and they're still growing! They've seen a solid 0.62% growth in the last 30 days, which translates to a steady climb in followers. While their global and country rankings are within the top 100%, this also means there's lots of room to climb higher! Their average engagement rate is around 0.12%, meaning their fans are moderately engaged with their content. Their CreatorDB score of 61/100 indicates they have a good foundation, but there's potential to boost their overall content strategy and impact.

What They Create

Myntra serves up a mix of content across YouTube and Instagram, with a particular focus on short-form videos. They dive into how-to guides, style inspiration, and entertainment, all tied back to fashion and makeup. They leverage both longer YouTube videos and quick, engaging YouTube Shorts, plus the occasional Instagram post. Recent content highlights affordable fashion finds, like their "Camera-Friendly Looks, Pocket-Friendly Prices!" series, showcasing trendy items starting at just ₹299. What makes Myntra stand out is their direct link between content and commerce. They make it incredibly easy for viewers to find and buy the styles they feature.

Why They're Great & Where They Can Grow

Myntra really shines at leveraging short-form video to promote affordable fashion. They're also great at directly linking their content to their e-commerce platform, creating a seamless shopping experience. Plus, they have a huge existing audience to work with! Opportunities for growth could include diving deeper into specific style niches or collaborating with smaller fashion influencers to reach new audiences. They could also experiment with more interactive content, like polls and Q&A sessions, to boost engagement.

Bottom Line

For brands looking to partner with a major player in the Indian fashion e-commerce space, Myntra is a solid choice. For Myntra, focusing on increasing engagement through interactive content and niche collaborations could significantly boost their CreatorDB score and overall reach.