ARY News

Overview

ARY News is a major voice delivering news and information, primarily to a Pakistani audience, though their English content gives them global reach. With a massive following of over 30.5 million subscribers on YouTube, they're a powerhouse in the online news space. Ranking among the top channels globally (around #10,908) and within Pakistan (#79), ARY News brings current events, politics, and cultural stories to a vast audience. They're a verified source, signaling trust and credibility in a world where that's more important than ever.

Performance At A Glance

ARY News is on a steady climb! They're growing at a rate of about 1.71% each month, which is impressive for a channel of their size. Their fans are pretty engaged, with an average engagement rate of 0.83% across their content. They’re doing well in their language category, sitting at #1,316. Their CreatorDB score is a solid 68 out of 100, showing they've got a good handle on content creation and audience engagement.

What They Create

ARY News covers a wide range of topics, from breaking news and politics to sports and entertainment. They create content in various formats, including full YouTube videos, quick-hitting YouTube Shorts, Instagram posts, and Reels. For example, their content surrounding the recent Gul Plaza fire in Karachi has been particularly relevant, with videos like "Gul Plaza Building at Risk of Collapse || Latest Update" offering important updates to the public. They also use Shorts like "Gul Plaza Shopkeeper's Last Call" to deliver bite-sized news. Their dedication to covering timely events with a local focus makes their content stand out.

Why They're Great & Where They Can Grow

ARY News excels at delivering timely news updates, especially on topics relevant to Pakistani audiences. They're also great at using multiple formats, from long-form videos to short, engaging Reels. Plus, their verified status lends them credibility.

An exciting opportunity for ARY News could be expanding their coverage to include more in-depth analyses and investigative pieces. They could also explore more interactive content, like Q&As with experts, to boost engagement even further.

Bottom Line

For brands looking to connect with a large and engaged Pakistani audience, ARY News is a powerful partner. To level up, ARY News could focus on optimizing their Shorts for maximum virality and experiment with different content formats to keep their audience hooked.